Head of Marketing

Robert Half • Philadelphia, PA • 6h ago

Description We are looking for an experienced Head of Marketing to lead strategic initiatives and drive growth in a dynamic, fast-paced service industry environment. This role requires a visionary leader who can develop innovative marketing strategies while aligning efforts with sales and product teams. Based in Philadelphia, Pennsylvania, this position offers an exciting opportunity to shape the marketing function and deliver measurable business impact.

Responsibilities:

Design and implement comprehensive marketing strategies that directly contribute to sales pipeline objectives.

Build and manage a high-performing marketing team, covering key areas such as demand generation, content creation, product marketing, and marketing operations.

Lead the execution of integrated campaigns to support product launches and strengthen brand presence.

Define and enforce clear performance metrics, reporting standards, and attribution models to evaluate marketing impact.

Collaborate closely with Sales, Product, and HR teams to synchronize messaging and ensure cohesive execution.

Oversee budget planning and resource allocation to maximize campaign effectiveness.

Drive innovation in marketing practices, leveraging benchmarking and business analysis to ensure competitive positioning.

Ensure the team adheres to standard operating procedures while fostering a culture of adaptability and change management.

Lead efforts to optimize collateral management and streamline communication processes.

Provide guidance and leadership to navigate ambiguity and establish scalable structures within the organization. Requirements - 8-12+ years of marketing leadership experience, preferably in high-growth environments.

Proven track record of building and scaling marketing teams that drive revenue.

Expertise in demand generation, modern marketing strategies, and operational excellence.

Strong collaboration skills, with experience working cross-functionally with Sales and Product teams.

Exceptional ability to lead through uncertainty and create structure in scaling organizations.

Proficiency in budget management, campaign planning, and business analysis.

Demonstrated skill in team management and effective communication.

Knowledge of benchmarking practices and change management processes. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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