Sales & Marketing Manager

ASM Global • Shreveport, LA • 5d ago

Essential Duties and Responsibilities

Assists Sales and Events Marketing Director in preparation of marketing Plan in support of sales & marketing goals.

Solicit and recruit venue sponsorships, advertisers, and special event opportunities for the Shreveport Convention Center & Municipal Auditorium.

Prepare sponsorship and advertisement proposals as needed.

Achieves sponsorship sales goals to be provided by the dept. Director.

Use sales and marketing principles to promote the facility.

Handle signage quotes/rates for building signage.

Prepare statistics, reports and budget presentations for executive leadership.

Carries out daily specific sales and marketing activities according to the specified marketing plan, as requested by the Sales, Events & Marketing Director.

Use sales and marketing principles to promote and sell existing sponsorship inventory and future inventory in each facility.

Assists the Sales, Events & Marketing Director in developing a marketing plan, materials and inventory to support established revenue goals and advertising objectives for each venue.

Assist with sales opportunities, negotiate agreements and activate trades to reduce departmental spending and to help offset budgeted line items - when dealing with Media marketing plans for concerts and events.

Manage other marketing projects as assigned by the Sales, Events & Marketing Director.

Responsible for creating/implementing new ideas/opportunities to drive new revenue sources.

Responsible for working Theater and Convention Center events and promotions as directed and needed by the department director.

Work closely with the Sales, Events & Marketing Director on all event related marketing materials and campaigns.

Provides on-going communication and problem resolution to customers during events and through daily contact on issues that are noted on property websites, surveys and social media outlets.

Maintain the venue's website, social media and all property signage, ensuring all information is up-to-date and accurate.

Create and disseminate e-blasts, text messages and mobile app push notifications to venue database and subscribers.

Creating/updating and distribution of bi-monthly event calendars

Update social media before, during, and after Shreveport Convention Center/Shreveport Municipal Auditorium events and concerts.

Conceptualize & execute social media promotions for concerts and events.

Stay on top of the latest social media trends & manage Google Analytics account and track trends/traffic.

Coordinate photography for all shows

Submit event and concert images to industry publications & update online event listings.

Quote printing projects and other supplies as needed.

Assist outside design agencies and other entities with coordination of assets.

Manage all creative assets in an organized manner.

In regard to concerts and events - assists promoter marketing reps in placing all media as needed by client. Develop and implement a comprehensive marketing plan to include all social media outlets and all media realms. These plans are to be accompanied by a method of tracking and reporting.

Focuses daily on ticketing sales and ensures the dept. director and GM are provided with weekly ticketing and marketing plans.

Works close with the department Director to perform the above assigned duties.

Assists with booking trade shows, family shows, and public shows.

Must be willing to travel.

All other duties/responsibilities as assigned by Sales, Events & Marketing Director.

Qualifications

To perform his job successfully, an individual must be able to multitask, work independently and pay close attention to detail. Organize and prioritize work to meet deadlines. Work efficiently under pressure and produce accurate results.

Must be 18 years of age or older

Must be able to pass a background check to include a credit history report and meet corporate minimum requirements.

Must be able to work flexible hours.

Must be able to adapt to changes in the work environment, managing competing demands, frequent changes, delays or unexpected events.

Must be able to manage multiple projects at one time

Must have a professional presentation, appearance and strong work ethics.

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