Marketing Technology Specialist

Illinois Tollway • Downers Grove, IL • 10h ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12815262

Essential Job Functions

Technology Management:

Oversee the implementation, integration, training and maintenance of

the marketing technology stack, ensuring all systems are aligned with organizational goals and optimized for performance.

Manage Platforms:

Salesforce CRM, Salesforce Marketing Cloud, Salesforce Marketing

Cloud Advertising, Digital Asset Management, Constant Contact, Survey Monkey, and other marketing automation tools to streamline marketing operations and improve campaign effectiveness

Data and Analytics:

Develop and manage department dashboards and reporting tools to

provide actionable insights and support data-driven decision-making, track and report on marketing campaign performance across all platforms to optimize performance.

Oversee segmentation and analytics efforts to enhance customer

targeting and personalization strategies

Salesforce Marketing Cloud integrated Campaign Management:

Architect, design and deliver comprehensive, multi-platform journeys

(digital marketing campaigns) leveraging Salesforce Marketing Cloud and Salesforce Marketing Cloud Advertising.

Manage campaigns using Meta Ads Manager, Google Ads and Google

Analytics ensuring data driven optimization.

Develop strategies that seamlessly integrate email, owned social

media, social media advertising and other procured media platforms to optimize campaign reach and engagement.

Ensure that campaigns align with business objectives, incorporate

advanced personalization techniques, and utilize data-driven insights for continuous improvement.

Website Optimization and SEO:

Collaborate with agency departments to plan, build and optimize web

pages that align with department goals. Implement and manage website optimization strategies to improve user experience and site performance

Develop and execute SEO strategies to enhance the visibility and

search engine ranking of the Illinois Tollways digital content

Project Leadership:

Lead projects related to marketing technology enhancements and new

tool implementations

Collaborate with cross-functional teams to ensure technology

solutions support broader marketing and business objectives

Training and Support:

Provide training to other teams on email automation tools and upload

of documents to Tollway website

Provide training and support to the marketing team on best practices

for using marketing technologies

Stay updated with the latest marketing technology trends and

innovations, recommending and implementing improvements as necessary

Vendor Management:

Manage relationships with technology vendors and external partners

to ensure the Tollway has access to the best tools and resources

Track contracts and make budget recommendations related to marketing

technology investments

Qualifications

Education (Required):

Bachelors degree in marketing, Information Technology, Business

Administration, or a related field

Salesforce Administrator certification

Salesforce Marketing Cloud Email Specialist certification

Experience & Skills (Required):

Minimum of 3 years of experience in marketing technology, digital

marketing or marketing operations roles. Consideration will be given to recent masters graduates with appropriate qualifications, relevant Salesforce and Google Ads certifications and hands on experience through internships, coursework or projects.

Experience with email marketing platforms including Constant

Contact.

Experience with DAM (digital asset management) platforms and best

practices.

Demonstrated strength in SEO/SEM and website development and

optimization.

Very strong expertise in digital ad platforms including Meta Ad

Manager and Google Ads.

Ability to analyze and optimize campaigns using Google Analytics

Strong background in managing CRM and marketing automation platforms

Proficiency in Salesforce CRM, Salesforce Marketing Cloud,

Salesforce Marketing Cloud Advertising, Constant Contact, Digital Asset Management, Survey Monkey and other marketing technology tools.

Strong analytical skills and experience with data analysis,

segmentation, and reporting

Excellent project management and organizational skills

Effective communication and collaboration abilities

Knowledge of digital marketing strategies and best practices

Education (Preferred):

Masters degree in marketing, computer science, analytics, business administration.

Salesforce Advanced Administration c

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