Marketing Specialist

UW - STOUT • Menomonie, WI • 1d ago

JOB REQUIREMENTS: JOB ID: 21711 JOB DETAILS: The University of Wisconsin-Stout (UW-Stout), Wisconsin\'s Polytechnic University, is seeking applications for a Marketing Specialist. This position will develop and implement strategic marketing plans to promote programs and events for the Educational Pathways and Outreach (EPO), Stout Vocational Rehabilitation Institute (SVRI), and Office of Corporate Relations and Economic Engagement (OCREE) Units. The position will be housed within the EPO Unit, which also includes Continuing Education and Conferences, Educational Pathways (high school dual enrollment), and Youth Programs/Camps. Key responsibilities include creating strategic marketing plans, disseminating marketing materials, and collecting/analyzing market data and trends. As a direct report to the Associate Director of Educational Pathways Operations, this position utilizes strong communication skills and confirm university branding guidelines to enhance visibility and engagement with prospective participants to drive program growth. This is a full-time, annual position, FLSA exempt from overtime, renewable annually. Official UW Title (Code) / Job Description: Marketing Specialist (CM015) RESPONSIBILITIES The following duties promote the office\'s programs and enhance the visibility and accessibility of educational pathways and outreach opportunities. Strategic Marketing Plans: Develops, implements, and maintains strategic marketing plans based on research and established strategies for the EPO, SVRI, and OCREE Units. Develops marketing and communications plan for events, courses, and other offerings of the Unit. Works collaboratively and serves as a liaison between the Units and Marketing and Communications (MarCom) office to ensure strategies meet University branding guidelines. Marketing Material Creating and Dissemination: Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques. Develops, implements, and disseminates marketing materials through various mediums. Works Units to implement marketing strategies for events and courses. Fulfills handout material requests for presenters and makes them available to participants. Maintains departmental webpages. Monitors social media accounts for the Unit. Works collaboratively with MarCom to develop templates for brochures, programs, and signage. Data Analysis and Collection: Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities. Conducts needs assessment activities and environmental scanning within the interest areas identified by the Units. Monitor and report on marketing campaign effectiveness. Develops, generates and disseminates program evaluations to appropriate stakeholders. Utilizes technology to develop insights and recommendations. valuate and recommend venues for offsite program offerings. Miscellaneous Duties: Other duties as assigned, which can include various marketing and administrative tasks that support the overall objectives of the Units. APPLICATION INSTRUCTIONS Complete applications received by end of day, March 30, 2025 are ensured full consideration. Applications submitted after March 25, 2025 may be reviewed at the discretion of the search committee or until position is filled. To apply, click on the APPLY button or go to: https://www.uwstout.edu/about-us/careers-jobs Required application materials: 1. Cover letter ( See below) 2. Curriculum vitae or resume All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process. Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement. Applicants must complete all required fields and attach all required documents prior to submitting the online application. It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual\'s disability. For questions regarding this position or recruitment, please contact: Search Chair: Beth Hein, Executive Director of Educational Pathways & Outreach Email: heinb@uwstout.edu If you need assistance with the online application process or if you submitted your application prior to uploading all the required application materials, please contact: Search Coordinator: Nora Winkler Email: winklern@uwstout.edu o For additional details and to apply, visit the following website and search for Job ID 21711: www.careers.wisconsin.edu ** OTHER EXPERIENCE AND QUALIFICATIONS: Minimum / Required Bachelor\'s Degree by employment start date Experience in planning and promoting events, workshops, or seminars Basic graphic design skills and familiarity with design software Strong written and verbal communication skills Familiarity with email marketing platforms and basic data reporting tools Basic experience in data analysis and market research Ability to work collaboratively with diverse teams and stakeholders Highly Desired/Preferred Advanced degree in Marketing, Communications, or a related field Strong organizational skills with the ability to manage multiple projects simultaneously Demonstrated ability to develop and implement social media campaigns that drive engagement and growth Strong creative problem-solving skills and the ability to generate innovative marketing ideas Proficiency in data analysis and market research Proficiency in SEO, SEM, and content marketing principles ** APPLICATION INSTRUCTIONS: Apply Online: www.careers.wisconsin.edu

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