Manager of Marketing and Communications

UNIVERSITY OF TEXAS AT ARLINGTON • Arlington, TX • 8h ago

The Manager of Marketing and Communications for the College of Liberal Arts (CoLA) will formulate and execute communications and marketing strategies and play a critical role in promoting the collegeand#x2019;s programs, research, and achievements. This position is responsible for ensuring the Collegeand#x2019;s visibility, reputation, and overall brand are amplified both internally and externally. This position requires a creative and strategic thinker with strong leadership skills, able to foster collaboration across departments, manage high-impact campaigns, and lead a team to maintain a strong online presence. The manager will supervise the communication, marketing, and outreach staff within the Deanand#x2019;s office..Communications:Work closely with and supervise the communications staff in implementing duties related to CoLA communications.Aid in prioritizing and assigning communication activities.Oversee the development and implementation of an integrated communications plan for CoLA and serve as the primary media contact.Coordinate the development and dissemination of CoLA annual impact reports, digital newsletters, and alumni/donor communications.Write and edit event scripts in collaboration with relevant stakeholders.Coordinate CoLA website updates and social media presence with University Communications personnel (e.g., updates to the website, adding new content and web pages, promoting current and new programs).Oversee coordination programs, events, and activities associated with CoLA, advisory groups, and press opportunities with CoLA events.Marketing:Work with CoLA leadership to update and implement a comprehensive marketing plan including updating and maintaining all promotional materials and recruitment literature.Review and approve promotional materials before external dissemination.Coordinate with program areas to market programs and ensure branding consistency.Design, lead, and implement the CoLA marketing plan with an emphasis on measurable results.Collaborate closely with the Dean to integrate College-specific strategies with broader academic marketing initiatives, ensuring cohesive message and strategic alignment with University goals.Supervise CoLAand#x2019;s web/graphic designer and ensure digital strategies are implemented consistently across platforms.Events Management:Lead the planning and execution of CoLA events, ensuring they align with the strategic priorities of both the College and broader University marketing goals.Supervise the Special Events Planner, ensuring that College events enhance engagement with students, alumni, faculty, and other stakeholders, and that they are consistent with broader academic program marketing efforts.Budget and Resource Management:Manage the marketing and communications budget for CoLA, ensuring that resources are allocated effectively to support strategic objectives while maintaining fiscal responsibility.Ensure that budgetary decisions align with the broader goals set by the Dean.Performs other duties as assigned..Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field.Seven (7) years of significant and progressive experience in marketing communications, web experience, and external relations for corporate and/or academic organizations or an equivalent mix of education and relevant experience in similar role.Experience in advertising/media relations.Previous experience supervising staff and leading a team..Masterand#x2019;s degree in marketing, communications, public relations, journalism, or related field.Experience working with employees, community members, students, and others.Demonstrated successful experience creating communications or marketing materials that are culturally responsive and accessible to the varies communities served by the College.Demonstrated ability to successfully manage multiple projects with competing deadlines.Experience using a CRM for recruitment and communications.

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