Associate Director, Regional Marketing - North East

BeOne Medicines • San Mateo, CA • 1d ago

Position Summary:

The Associate Director, Regional Marketing reports into the East Director, Regional Marketing, and is responsible for developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeiGene's hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.

Key states within the geography are New York, New Jersey and Pennsylvania

Essential Functions of the job:

Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) to ensure advocacy development in core hematology indications.

Implement integrated KOL and customer engagement strategies and execution plans in support of the of Brukinsa in CLL as well as current indications

Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders

Demonstrate marketing thought leadership and represent BeiGene at key US and ex-US meetings, conferences, and functions as needed

Actively participate in developing promotional speaker bureau strategy in support of BeiGene's oncology portfolio and education needs for Brukinsa in current and future indications.

Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose

Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeiGene's US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization

Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan

Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies

Evaluate and implement innovative KOL tactics to drive brand objectives and strategies

Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews

Drive business results, and contribute to culture and people initiatives aligned with BeiGene mission and values

Qualifications:

8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)

A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred

Biotech or pharmaceutical US marketplace launch experience preferred

Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues

Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams

Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks

Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration

Qualification Synopsis:

Bachelor's degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences. At least 8+ years of industry experience. Hem/Onc background/experience preferred.

Computer Skills: Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.

Travel: 50% or more

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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