Job Description Summary
Accountable for the achievement of key marketing functional goals for select product lines in the Specimen Management portfolio and supports the achievement of key marketing functional goals with more senior product managers. Decisions or recommendations impact sales and/or expense budget performance and are reviewed at a more senior level. Actively participates in key projects/ initiatives; manages a formal budget, such as expense budget or product line sales forecast. Assists in carrying out functional, product line marketing plans. Demonstrates influence within a work area/ team/ function; may sit on a product line leadership team. Demonstrates knowledge of basic marketing processes and has some expertise in a specific marketing function.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Job Description:
The product manager for U.S. marketing of Specimen Management (SM) will be responsible for all business functions related to the assigned SM portfolio in the United States including but not limited to: revenue growth, profitability, new product development, clinical affairs, regulatory compliance, sales support, pricing strategy, inventory management, contracts, forecasting, financial planning, customer service, and sales force effectiveness.
The position reports directly to the US LSM Associate Director of Marketing.
Key Responsibilities:
Provide leadership for SM assigned portfolio in the U.S. by working closely with internal teams such as manufacturing, quality assurance, research and development, technical service, clinical affairs, regulatory, finance, supply chain, sales operations, and other key stakeholders.
Finds opportunities to increase revenues through strategic initiatives focused on both existing products and new product introductions.
Manage the entire lifecycle of assigned products including defining target markets, establishing price points, developing promotional programs, managing inventory levels, implementing new product launches, and overseeing product obsolescence.
Lead efforts to educate customers regarding the value proposition of BD SM assigned products.
Oversee implementation of commercial activities at the local level, including customer training, marketing campaigns, and sales meetings.
Work closely with field-based personnel to ensure effective communication between marketing and sales forces.
Monitor competitive landscape and identify ways to maintain and grow market share.
Support continuous improvement projects aimed at improving operational efficiency and reducing costs.
Develop and manage annual operating plans and budgets for assigned products.
Collaborate with cross functional team members to drive adoption of new technologies and processes.
Ensure compliance with applicable laws, regulations, and industry standards.
Maintain awareness of changes in market dynamics, consumer trends, and emerging technologies.
Minimum Qualifications:
Bachelor's degree (Preference for Marketing, Biomedical Engineering)
4 years of experience in a marketing title and function in a related life sciences subject area
Solid understanding of clinical and economic factors influencing purchasing decisions in hospital settings.
Strong experience applying fundamental marketing concepts and techniques.
Experienced and comfortable interacting effectively with senior executives within the organization and outside the organization.
Demonstrated experience building strong relationships internally and externally with all levels of the business.
Proven history applying excellent communication skills conducting product line meetings and partnering with stakeholders to present and implement marketing plans. Articulating portfolio strategy around the product line.
Proven history displaying excellent organizational skills leading multiple projects' simultaneously, while also driving marketing activities.
Ability to travel 20-30% of the time
Preferred Qualifications:
Digital Marketing experience.
Experience in the Medical device industry.
SalesForce experience
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit? https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
