Senior Digital Marketing Specialist

HCA Healthcare • Brentwood, TN • 8h ago

Description

Introduction

Do you want to join an organization that invests in you as a Senior Digital Marketing Specialist? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA Healthcare, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

Medical, Dental, Vision, Life Insurance and Flexible Spending

Paid Time Off (PTO) and Personal Leave

401K (100% annual match - 3% to 9% of pay based on years of service)

Academic Assistance and Reimbursements for Tuition and Student Loans

Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.

Home, Auto, and Pet Insurance

Employee Stock Purchase Program (ESPP)

Short Term & Long Term Disability coverage

Adoption Assistance

Legal Benefits and lots more!

Learn more about Employee Benefits (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)

You contribute to our success. Every role has an impact on our patients' lives and you have the opportunity to make a difference. We are looking for a dedicated Senior Digital Marketing Specialist like you to be a part of our team.

Job Summary and Qualifications:

The Senior Specialist of Digital Marketing is responsible for coordinating and driving digital marketing initiatives within HCA's Clinical Services Group (CSG). This position will focus on consumer-facing digital platforms including Paid Media Campaigns, Website Content Optimization, Search Engine Optimization (SEO), Online Listings Management, Email Marketing and Social Media Strategy.

The candidate will be responsible for executing strategies on an enterprise level to support the business goals of each business unit and service line. Digital marketing strategies will also include SMS Marketing, Patient Journey Building, and Advanced Automation Practices. The Senior Specialist of Digital Marketing will have a strong understanding of each marketing channel and provide recommendations on strategy.

A successful candidate will be able to work cross-functionally in a matrix environment to ensure projects are completed accurately and within a timely manner. The candidate will help establish best practices across digital marketing platforms for Physician Practices, Urgent Care Clinics, Physician Recruitment, and Graduate Medical Education. The candidate will also work with leadership to identify KPIs that demonstrate the effectiveness of strategies across digital marketing platforms.

The Senior Specialist of Digital Marketing will assist in building quarterly reports for multiple business lines. This position requires the candidate to gather insights from competitive analysis, industry trends, market research and internal stakeholders to successfully implement HCA's digital marketing strategies.

What you will do in this role:

Driving the execution of digital marketing strategies for HCA's Clinical Services Group (CSG)

Effectively tracking and reporting on the progress of roadmaps, milestones, and project timelines

Identifying opportunities to continually evolve digital marketing tactics to drive business goals

Overseeing SEO efforts, Digital Content, Listings Management, Paid Media, and Paid Search

Managing the execution of website enhancement projects

Working to strengthen digital marketing efforts by leveraging analytics and conducting A/B tests

Overseeing the management of HCA's consumer-facing digital access points ensuring best practices are followed for all CSG business lines

Working across business units including the Web Development and CRM teams to ensure project alignment

Collaborating with Division and Corporate teams to develop effective programs that are integrated with current web technologies and digital best practices

Identifying KPIs and helping gather analytics in preparation for quarterly reporting

Working with internal stakeholders to continuously improve marketing initiatives

Coordinating with various digital media vendors on marketing efforts

What qualifications you will need:

Bachelor's Degree

3+ years of relevant experience

Excellent written and verbal communication skills

Technical aptitude

Strong organizational and project management skills

In-depth knowledge of SEO, Email Marketing, Content Development, and Analytics

Strong interpersonal skills

Ability to prioritize multiple activities and tasks simultaneously

Able to adapt to a rapidly changing environment

Strong problem-solving experience

Passion for digital marketing and healthcare industries

Love for learning and staying ahead of trends in digital marketing

Comfortable with data analysis and able to use data to make recommendations

Ability to distill complex ideas into easy-to-understand language

Strong analytical and reasoning skills

Experience with web content management systems

Experience with various digital marketing tools and software including SEO systems

Ability to design and develop solutions to meet functional and non-functional requirements

Understanding of digital media campaign strategy

HCA Healthcare has been recognized as one of the World's Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.

HCA Healthcare Co-Founder

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.