Sr Director Marketing - Remote
Requisition ID: 6517
Location:
Deerfield, IL, US
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!
Remote opportunity - Open to candidates anywhere in the greater United States
SUMMARY:
The Senior Director Marketing is responsible for the overall performance and management of the Abilify Long-Acting Injectable (LAI) Portfolio of brands. This role will be responsible for the overall Brand Portfolio while developing Brand strategy to ensure performance to objectives for the business.
ESSENTIAL FUNCTIONS:
Responsible for the overall brand performance of Abilify LAI Portfolio consisting of Abilify Maintena and Abilify Asimtufii. Incorporates internal and external insights to shape brand strategy. Implements and executes cross-functionally to drive results on brand performance goals.
Responsible for setting the brand marketing priorities with well articulated tactical plans to maximize return on investment.
Develop and implement comprehensive marketing strategies aligned with business goals and product lifecycle stages (pre-launch, launch, post-launch). Develop a portfolio approach to manage a launch brand as well as maximizing a mature brand.
Ensure full alignment of Marketing vision and strategy across the organization including BU Head and Executive Leadership team as well as Executive teams at the Alliance partner.
Translate strategic plans and performance across the organization with cross functional partners and executive leadership to provide clarity of performance and opportunity.
Proactively manages all aspects of alliance partner relationships, including coordination of strategy and execution plans. Shapes strategic and tactical agenda, identifies team participation and key decisions in governance processes and committees.
Lead life cycle management planning in coordination with global teams and across Alliance partnership.
Provides marketing advice and guidance to other U.S. and Global operating teams to ensure overall sales and marketing effectiveness. Ensures marketing strategy, business objectives and priorities are clearly aligned with cross-functional partners.
Thorough understanding and proactive monitoring of the external market; quickly adapts approach and adjusts objectives to ensure maximum impact.
Deep understanding of payer landscape and proactively integrates this understanding into marketing strategy.
Collaborate with sales, medical affairs, regulatory, and market access teams to ensure integrated planning and execution.
Set priorities and management of Marketing investments while managing marketing budgets and ensure efficient use of resources to identify opportunity and maximize investments across HCP and DTC initiatives.
Develop and manage comprehensive omni channel marketing campaigns across traditional, digital and emerging platforms to optimize customer learning journeys and deliver business objectives.
Leader in strategic partnerships
Global: Partners effectively with global commercial and cross-functional leaders to provide strategic guidance for the brand.
Alliances: Builds trusted relationships with Executive teams across both companies and with key stakeholders and alliance partners to ensure mutually agreeable strategy, objectives, and tactics.
External Stakeholders: Promotes strong relationships with customers to ensure that key messages reflect positively on the company and our products.
Key Opinion Leaders: Builds relationships with key opinion leaders.
U.S. Affiliate: Ensures alignment of marketing with US cross-functional teams and builds consensus around goals and objectives, while managing ambiguity and complexity.
Leader of Cross-Functional People
Establishes clear expectations, sets objectives and collaborates to bring cross-functional teams together to drive urgency and prioritization of key initiatives.
Leads others without authority.
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
Bachelor's Degree from an accredited institution
12+ years of biopharmaceutical commercial experience, including sales, marketing, or market access
8+ years of brand marketing experience, focusing on HCP and/or Consumer marketing
Proven experience in developing and executing brand strategies that effectively gain market share, including setting objectives, tactics, resourcing, and budgets
Expertise in operating with a P&L mindset, optimizing tactical plans to maxamize ROI
Demonstrated ability to influence across organizational, geographic, and hierarchical boundaries, with or without direct authority
Experience in making decisive decisions, assessing trade-offs, and acting independently when necessary
Comprehensive knowledge of medical/clinical aspects of product development (pre- and post-launch), including leveraging real-world evidence (RWE) and integrating it with commercial activities
Successful track record of translating strategic objectives into impactful brand plans based on industry fundamentals, competitor analysis, partnerships, and trends
Experience leading and managing complex projects and issues across internal and external stakeholder matrices
Strong background in relationship management, interpersonal communication, and influencing business outcomes to drive growth
Proven ability to execute flawlessly while inspiring trust and collaboration in team environments
Demonstrated intellectual capabilities combining creativity, analytical skills, and sound judgment
PREFERRED EDUCATION, EXPERIENCE and SKILLS:
Accredited MBA or Master's Degree
People management experience
Effective profit & Loss (P&L) management experience
Strong understanding of industry manufacturing, supply chain and distribution
Experience working in a co-commercialization partnership, alliance, and/or joint venture
Understands how medical and health care systems operate; able to use knowledge to get to second- and third-order insights
Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
TRAVEL
Willingness/Ability to travel up to 30% domestically. International travel is required.
The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate's geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $265,000 - $300,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company's long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on ourcareer site. (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/Lundbeck\Benefits\Summary.pdf) Applications accepted on an ongoing basis.
LI-GK1
Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on theU.S. career site (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/Lundbeck\Benefits\Summary.pdf) .
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit theU.S. career site (https://www.lundbeck.com/us/careers/your-job/eeo-accommodations-policy) .
Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates inE-Verify (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/E-Verify\Participation\Poster\Eng\Es.pdf) .
About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.
About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.
