Overview
We are seeking an energetic, passionate and highly motivated candidate that will oversee all aspects and execution of a significant portion of ABM's Experiential Marketing portfolio, including tradeshows, hospitality events, strategically prioritized events, internal events, etc. This position will work in tandem with the Experiential Marketing Team and Corporate Marketing Strategy Team, as well as the greater Corporate Marketing, Sales, and Operations organizations across ABM. This individual will manage and coordinate key elements of the Experiential Marketing lifecycle including, but not limited to, event strategy and messaging, creating and executing detailed logistic plans, driving demand generation, overseeing internal and external communications, cultivating and strengthening relationships with stakeholders and partners, event analytics, reporting, and reconciliation, social media strategy, brand recognition, hospitality, etc. This position will work to help ensure ABM's event plan and brand messaging are aligned to growth strategy, and reporting metrics are captured as part of integrated marketing efforts. This individual will play a key role in the continued evolution of the Experiential Marketing team and its efforts to remain at the forefront in regard to innovation.
The Experiential Marketing Specialist will report to the Director of Experiential Marketing, and the position will be located in Atlanta, GA.
Primary Responsibilities:
Manage a significant portion of the ABM Experiential Marketing portfolio including tradeshows, conferences, media-invited events, hospitality events, client events, strategically prioritized events, webinars, trade association events, speaking engagements, thought leadership opportunities, education sessions, internal events, etc.
Create and execute detailed logistics plan for each event.
Manage and execute a detailed budget for each event with timely forecasting and post-event reconciliation, as well as informed guidance during the annual budgeting cycle.
Organize and oversee planning sessions with members of the Brand, Communications, and Corporate Marketing Strategy teams to gain and ensure alignment on the strategy, content, messaging, and goals of each event.
Provide timely and clear communication regarding event programs to all stakeholders, including briefing documents, logistics, metrics and data information, etc.
Develop and execute strategic social media content plans.
Manage lead tracking, ROI measurement, and other event data analytic metrics.
Prepare event recaps and performance documentation to evaluate event impact and prioritization of future events.
Work closely with industry marketing managers and the larger marketing organization to hone demand generation methods around each event.
Oversee the development and execution of trade association thought leadership opportunities in coordination with trade shows including education sessions, articles, advertorials, and panels.
Secure speaking opportunities for ABM at various events and conferences.
Generate ideas to further advance the ABM brand and elevate brand recognition.
Recruit and organize ABM attendees and develop an event guide resource for each event.
Facilitate program-related preparation and training sessions to ensure all involved team members are aligned to the objectives, responsibilities, and expectations of the event in which they are taking part.
Engage with leaders in the sales and operations organizations through clear and regular communication to ensure each event is meeting their greater goals.
Work closely with the Communications team to provide content for press releases and other newsworthy information surrounding an event.
Support and strengthen relationships with partners, vendors, trade associations, and stakeholders.
Remain current on industry trends regarding innovation and develop strategic implementation plans with consideration of budget impact, ROI potential, etc.
Manage concurrent projects of differing sizes and complexities.
Ensure ABM's brand guidelines are followed in all aspects of event execution.
Required Skills:
Primary job responsibilities will require well developed skills in the following areas:
4+ years of event management experience.
3+ years of B2B marketing experience.
Must have experience taking the lead role in managing large scale events.
Must have experience working on concurrent, fast-paced projects.
Year over year experience with the same event preferred.
Must have a working understanding of trade show elements and their execution.
Must have experience planning and executing hospitality and client-facing events.
Self-starter, proactive, and able to work independently, while also thriving in a collaborative environment.
Needs strong ability to set priorities, solve problems, and be resourceful under pressure.
Outstanding written and verbal communication skills.
Excellent organizational skills with the ability to multi-task and manage multiple projects simultaneously.
Ability to work in a fast-paced, deadline driven environment.
Creative thinker with a desire to continually raise the bar.
Meticulous attention to detail.
Strong relationship building and interpersonal skills.
Outgoing and enthusiastic with a positive, go-getter personality.
Excellent critical thinking and problem-solving skills.
Embracer of innovation with a drive for meaningful change.
Strong understanding of digital marketing and demand generation.
Education Requirements: Bachelor's degree in Communications, Marketing, Public Relations, Social Psychology, Hospitality, or Business Administration required.
Computer Skills
Exceptional skills with Microsoft Word, Excel, and PowerPoint
Exceptional skills with Adobe Acrobat and experience with all or a portion of the rest of the Adobe Creative Cloud suite preferred
Experience with programs such as Canva and Microsoft Publisher preferred
Digital asset management experience a plus
Experience with event platforms and software, lead capture platforms, experiential marketing management platforms a plus
Travel Requirements: 25%-35% travel is expected to attend a number of our Experiential Marketing events including tradeshows, conferences, hospitality events, internal events, and for training purposes.
REQNUMBER: 121024
ABM is proud to be an Equal Opportunity Employer qualified applicants without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran or any other protected factor under federal, state, or local law. ABM is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a disability and need assistance in completing the employment application, please call 888-328-8606. We will provide you with assistance and make a determination on your request for reasonable accommodation on a case-by-case basis.
