Marketing Specialist

Panasonic North America • Newark, NJ • 7h ago

Overview

The Marketing Specialist will oversee Sponsorship and Membership activities within the mobility team.

Responsibilities

At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow. Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture. Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business.

Watch this video (https://www.youtube.com/watch?v=BoeB34sJFMs&t=1s) to learn about Panasonic Connect and see how we connect talent to opportunity. Come join our journey!

What You'll Get To Do:

The Marketing Specialist will manage the Healthcare vertical and support the channel marketing manager. Sponsorships and memberships are integral to the marketing strategy; this role ensures compliance with audit requirements through meticulous registration, agreement processing, and invoice management. Developing marketing content to support sponsorships and memberships will also be a part of the role. The Marketing Specialist will also develop and execute marketing plans for the Healthcare vertical, manage partner content on the Panasonic Connect Partner Portal, and support the channel marketing activities.

Sponsorship and Membership Management: Handle registration, process agreements and invoices, ensuring audit compliance.

Healthcare Vertical Marketing: Develop and implement marketing plans, including messaging, email campaigns, social media, and sales support.

Portal Content Management: Manage partner content on the Panasonic Connect Partner Portal which may include updates and creating new content.

Email Copywriting: Draft and submit content for monthly reseller communications and special alerts.

Webinar Coordination: Plan and manage logistics for quarterly TOUGHBOOK Partner Connect webinars and mobility, including registration and presenter coordination.

Joint Campaign Coordination: Collaborate with sales, channel teams, and agencies to coordinate co-branded marketing campaigns and promotions.

Performance Monitoring: Conduct surveys, analyze metrics, and report on the effectiveness of marketing initiatives.

Partner Inquiries POC: Serve as the primary contact for partner inquiries regarding marketing content and collateral. Other duties as assigned.

Event Support: Assist with registration tracking and materials development for Partner Conferences and mobility events as needed, including post show reporting

Basic Qualifications

Work with Vertical and Channel managers to plan sponsorships, memberships, and events.

Function as the point of contact for partners

Assist Vertical Marketing Managers with sponsorships and event coordination.

Guide stakeholders through formal project/event submission processes, track event metrics, and report findings to enhance future programs.

Education & Experience :

Bachelor's degree or equivalent experience

1-2 years of marketing experience, preferably B2B

Problem Solving :

Strong negotiation and project management skills required

Ability to "think on your feet" and solve challenges with poise when unexpected issues arise

Ability to analyze performance metrics and generate reports.

Communications :

Strong written and oral communication skills, including ability to communicate effectively

Must be a team player with a positive business attitude

Other Requirements :

15% Travel is expected.

Highly organized with the ability to multi-task in a fast-paced environment

Detail-oriented and cost-conscientious

What We Offer:

High Performance Culture

A focus on Diversity, Equity and Inclusion

Teamwork and Collaboration

Rewards and Recognition

Learning & Development Opportunities Across Multiple Business Units

Competitive compensation packages

Hybrid work model

Comprehensive benefits

Paid Parental Care Leave

Educational Assistance

Volunteer time off

Total Well Being Program

Employee Referral Program

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.

Salary Range

$60,000 - $80,000 Plus Bonus REQ-151783

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