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Senior Manager, Global Marketing, Redken DMI
New York, NY, New York
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Permanent
New York
New York, NY
Marketing
Full - Time
04-Jun-2025
Hello, we're L'Oréal,
We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As Senior Manager, Global Marketing for Redken, you will report to the AVP Pod Lead and play a pivotal role in driving the brand's global growth. You will be responsible for developing and executing comprehensive marketing strategies for new product launches and the ongoing animation of existing product lines, ensuring alignment with Redken's brand vision and L'Oréal Professional Products' commitment to sustainable innovation and customer-centricity. You will collaborate extensively with cross-functional teams, including R&I, CMI, and other key stakeholders.
Product Launch Strategy: Develop and implement global product launch strategies, ensuring seamless execution across all channels (professional, consumer, e-commerce).
Product Portfolio Optimization: Analyze market trends and consumer insights to identify opportunities for portfolio optimization, including formula, packaging, and claims development. Develop strategies to enhance product mix and maximize performance across all distribution channels.
Competitive Analysis: Continuously monitor the competitive landscape, identifying opportunities and threats to inform product development and marketing strategies.
Cross-functional Collaboration: Collaborate effectively with R&I, CMI, and other internal teams to ensure alignment on product development, testing, and marketing initiatives.
Sustainability: Work with sustainability partners to develop and implement sustainable product and packaging solutions, aligning with L'Oréal's commitment to environmental responsibility.
Financial Acumen: Manage budgets effectively, optimizing spending to maximize ROI and improve gross margin.
Campaign Support: Collaborate with campaign and content managers to provide product expertise and ensure that marketing materials effectively communicate product benefits and brand messaging.
We Are Looking For
We seek a highly motivated and experienced marketing professional with a passion for the professional beauty industry and a proven track record of success in launching and animating beauty products. The ideal candidate is a collaborative team player with strong communication, analytical, and leadership skills.
Industry Expertise: Deep understanding of the professional beauty industry, including hair color, hair care, and hair styling products. Proven ability to identify and leverage key market trends and consumer insights.
Marketing Expertise: 5-8 years of relevant marketing experience in the beauty industry, with a strong track record of successful product launches and marketing campaigns.
Cross-functional Collaboration: Exceptional interpersonal and communication skills, with the ability to build and maintain strong working relationships with diverse internal and external stakeholders.
Analytical Skills: Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
Project Management: Proven project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Financial Acumen: Understanding of financial principles and the ability to manage budgets effectively.
Communication: Excellent written and verbal communication skills.
What's In It For You
A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L'Oreal Technique and Pureology.
We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
What We Are Looking For:
Required Qualifications: College degree (BFA, BA, or AAS) in visual arts or other creative fields preferred. High school diploma required. 5-8 years of related marketing experience, preferably in the beauty industry; experience in hair color, hair care, and/or hair styling marketing preferred; strong project management, communication, and analytical skills; computer literacy (Windows, MS Office Suite); ability to travel domestically or internationally (up to 25%).
Preferred Qualifications: Experience creating a consistent brand presence across multiple channels; strong visual sense and attention to detail; financial acumen.
What's In It For You:
Salary Range: $117,400-$167,300
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs