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Senior Marketing Manager - Advocacy & Influencer
New York, NY, New York
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New York
New York, NY
Digital
Full - Time
16-May-2025
TITLE: Senior Marketing Manager Advocacy & Influencer
DIVISION: CDMO
TEAM: Brand and Consumer Engagement
REPORTS TO: Director, Advocacy and Influencer
LOCATION: Hudson Yards, NY
Who We Are:
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L'Oréal's business and drive digital innovation. As a force for L'Oréal's innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group's business.
What You Will Do:
The Senior Marketing Manager for Advocacy & Influencer Marketing will support the strategy and execution of the ever-changing social and creator ecosystem. This creative yet analytical and data-driven marketer will help lead our brands in creating meaningful connections with our advocates, creators and consumers. We are seeking an individual who understands the creator economy inside out, excels in discovering insights & data to drive decisions, and thrives in a fast-paced environment. They will report to the Director, Advocacy and Influencer, work collaboratively with the CDMO Brand Engagement team and cross-functionally with corporate digital teams and brand counterparts, as well as external agencies.
Support the overall L'Oreal USA Advocacy and Influencer go-to-market strategy, across all social platforms and digital channels.
Help curate and build L'Oreal's creator network to drive engagement, retention and brand love.
Identify new creator opportunities and engaging user generated content across emerging platforms and verticals and lead creative ideation, unlocking new opportunities for the group.
Provide ongoing guidance to brand teams in line with the overall L'Oréal strategy to grow key advocacy metrics and brand love, including L'Oréal proprietary metrics.
Deliver creator-led insights, trends, and industry updates to internal cross-functional teams and help foster a strong sense of community.
Assist the Brand Engagement Group to work effectively with cross-functional teams (including but not limited to Marketing, Digital, Media, and global teams) in creating creator-led strategies, and relevant measurement approaches to better serve consumer needs.
What We Are Looking For:
Bachelor's degree in related field.
7+ years of digital marketing, creator and influencer marketing, social media marketing.
Highly creative and well versed in content creation, conversation management, and the creator economy across all platforms.
Expertise in A&I measurement and social & content strategy.
Knack for identifying trends and engaging user generated content.
Versed in relationship management and creator briefing.
Strong written, oral, and interpersonal communication skills building trusting partnerships and building a strong communications strategy and network.
Strategic thinking, impeccable organizational skills, a talent for process management and relationship building, and ability to influence effectively.
Meticulous project management skills, balancing multiple project priorities & detailed deliverables.
Aptitude for working both autonomously and collaboratively.
Experience liaising between business and external stakeholders.
Strong time management and communication skills, and the ability to manage multiple workstreams simultaneously.
Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required. Proficiency in Adobe Creative Suite InDesign, Photoshop a plus
Proficiency on social platforms (Instagram, Facebook Ad Manager, Twitter, Pinterest, Tik Tok and YouTube)
Understanding of CRM & site experience a plus.
Ability to lead presentations and effectively analyze and translate data into actionable business plans.
What's In It For You:
Salary Range: $117,400 - $167,300
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [please keep only if applicable]
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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