Senior Marketing and Communications Specialist

IHA Administration • Ann Arbor, MI • 5h ago

POSITION DESCRIPTION:

The Senior Marketing and Communications Specialist partners with the Marketing and Communications team colleagues in developing and executing highly

engaged advertising, marketing and communication projects, including community and special events. Uses thorough knowledge of integrated brand marketing and communications strategies, along with consumer-focused events to grow both brand awareness and tailor new business opportunities to assist in meeting IHA's strategic goals. Manages multiple marketing and communications projects and works with clinical staff, practice managers, divisional directors and physician leaders. Provides support to the Director, Marketing & Communications and other team members, as requested.

ESSENTIAL JOB FUNCTIONS:

Develops marketing and communication plans to include strategies, tactics, timeline, budget and measurement tools for assigned practices and divisions.

Writes, edits, produces content and provides guidance in design/layout for corporate, division and practice marketing and communications initiatives and events.

Leads and coordinates the Marketing onboarding checklist for all new IHA

providers including digital, print, photographic and promotional collateral.

Demonstrates exceptional written and verbal communication skills with both internal and external customers; identifies their needs and creates strategies to enhance the reputation, mission, vision and values of IHA.

Serves as Editor of IHA Today and patient/

consumer facing

eNewsletters.

Manages IHA's external email distribution tool -- Constant Contact, and in the future,

Eloqua.

Understands and applies the use of Trinity Health IHA branding standards, as well as marketing programs for IHA practices.

Ensures consistent use of

organization's image throughout all communications, promotional materials and events. Responsible

maintain primary design and communication principles to establish consistency in these areas and to effectively communicate these within IHA.

In conjunction with the Director-Marketing & Communications,

supports creation of marketing campaigns to position IHA Medical Group in a manner that generates new patients and enhanced market share.

Manages several external vendor relationships and serves as liaison with other outside agencies and vendors, as directed.

Participates in the IHA Marketing Committee to ensure marketing activities are developed and in alignment with organizational goals and objectives.

Participates in [orientation and educa ]{grayt-phrase="orientation" wsc-lang="en_US" wsc-id="mbi3spj450yxgva4w" grammar-rule="16718394993155195338"}

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