Details
Open Date 06/06/2025
Requisition Number PRN42133B
Job Title Systems Administrator
Working Title Marketing Automation Specialist
Job Grade F
FLSA Code Computer Employee
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary
VP Area Academic Affairs
Department 02218 - Data and Software Solutions
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range $70,000 - $82,500
Close Date 09/06/2025
Priority Review Date (Note - Posting may close at any time)
Job Summary
Marketing Automation & CRM Administrator (Technical Role)
We are seeking a technically skilled and detail-oriented Marketing Automation & CRM Administrator to join our team. This role will not focus heavily on content creation or marketing strategy role, although having some basic design skills is a plus, this position focuses on the technical administration, configuration, and optimization of marketing automation and CRM platforms, including using ETL tools such as Jitterbit and Informatica.
Candidates should be comfortable working across systems, managing data integrity, and building automations.
We are currently migrating to a new Salesforce org utilizing Education Cloud and plan to transition to Marketing Cloud Growth within the next 1-2 years. This role will lead the technical aspects of that migration in collaboration with our Associate Director of Software Solutions.
Responsibilities
Marketing Automation (60%)
Administer and maintain marketing automation platform (Pardot, migrating to Marketing Cloud Growth in 1-2 years) and Salesforce CRM , ensuring system integrity, performance, and uptime.
Build, manage, and troubleshoot automated workflows, lead routing, and campaign logic-not email content or visual assets.
Configure data integrations between CRM and marketing platforms, ensuring clean data flows and alignment across systems.
Build dynamic segments, scoring models, and engagement logic to support marketing and admissions workflows.
Ensure compliance with data privacy regulations (e.g., GDPR , CAN - SPAM ) through technical controls and automation.
CRM (20%)
Design and implement CRM workflows, validation rules, permission sets, and custom fields/objects.
Support platform migrations and system upgrades, including testing, deployment, and documentation.
Collaborate with non-technical stakeholders to translate business needs into system requirements and workflows.
Analysis (10%)
Develop reports and dashboards to support decision-making in marketing and enrollment operations.
Training/Instructional/Documentation (10%)
Provide platform support to end-users, including training, documentation, and issue resolution.
This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
Work Environment and Level of Frequency typically required
Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be required
Nearly Continuously: Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing), walking.
Seldom: Bending, reaching overhead.
Minimum Qualifications
Requires a bachelor's degree in a related area or equivalency (one year of education can be substituted for two years of related work experience) with at least 2 years of experience in the field or in a related area.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
Qualifications:
At least 2 years of hands-on experience in a technical administrator role for a CRM or marketing automation platform.
Experience with Salesforce, Pardot (Marketing Cloud Account Engagement), Marketing Cloud, or similar platforms.
Proficiency in diagramming tools (e.g., Lucidchart) for workflow/process documentation.
Strong analytical and problem-solving skills with an ability to manage platform health and user needs.
Preferred Qualifications:
Familiarity with APIs, data integrations, or scripting logic used in marketing systems.
Knowledge of basic HTML / CSS as it relates to troubleshooting email render issues or template structure (not email design).
Salesforce Administrator and/or Pardot Specialist certifications are a plus.
Type Benefited Staff
Special Instructions Summary
Additional Information
The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.
All qualified individuals are strongly encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
