Digital Marketing Specialist

Brady Corporation • Salt Lake City, UT • 19h ago

What We Need:

The Digital Marketing Specialist is responsible for ideating, implementing, and tracking marketing campaigns that promote the company's products via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company's website or social media channels. The ideal candidate is a data-driven and strategic team player who enjoys rolling up their sleeves to get hands-on to drive great outcomes quickly and effectively.

What You'll Be Doing:

Identify, create and execute digital marketing strategies including SEO/SEM, email, display, programmatic and Amazon advertising

Monitor campaign performance, analyze metrics, and prepare detailed reports to measure success and inform future strategies

Identify trends and insights, and optimize spend and performance based on the insights

Collaborate with internal teams to ensure cohesive marketing efforts and alignment with key initiatives

Develop and execute email marketing campaigns to nurture leads and maintain customer relationships

Develop relevant content to support marketing initiatives

Evaluate end-to-end customer experience across multiple channels and customer touchpoints

Keep up-to-date with the latest trends, tools and best practices in digital marketing, demand generation and measurement

Use Salesforce and CRM tools to manage and analyze customer interactions and data to improve business relationships

Manage Online Reputation: Monitoring and managing the company's online reputation, including handling reviews and customer feedback

Brainstorm new and creative growth strategies

Allocate and manage the digital marketing budget effectively to maximize ROI

Coordinate with content creators to ensure high-quality, relevant, and engaging content across digital platforms

What You Will Need To Be Successful:

3+ years of proven experience leveraging digital marketing to drive revenue growth

Experience leading and managing organic search, paid search, email and display advertising campaigns

Successful history of managing digital advertising spend to drive demand generation

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Worked with multiple data sources to develop a strategy, translate that strategy into tactics and tests and work cross-functionally to execute

Experience with A/B and multivariate testing to understand incrementality

Solid knowledge of website analytics and MarTech tools (e.g., GA, Adobe Analytics, HubSpot, etc.)

Data-driven and action-oriented growth marketer with strong analytical skills

Strong understanding of ecommerce analytics and metrics

Bachelor degree in communications, marketing/business or related degree

Salesforce.com experience with campaigns and leads management

Experience with marketing survey and PR software, and project management tools

Bonus points for B2C and B2B experience

Bonus points for eCommerce experience

About Us: Who we are:For more than twenty years, Code Corp has been a pioneer in barcode scanning technology in the manufacturing and healthcare industries. Our breadth of scanning solutions address our customers' most complex inventory tracking, data collection and workflow challenges. Now a part of Brady Corporation's global portfolio of brands, Code's data capture technology helps Brady in its pursuit to make the world a safer and more productive place. But Code's pioneering technology is just one element of the Brady story. From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Being a part of the Code team means joining a world-class team excited about owning the market's game-changing decoding technology, and the opportunity to collaborate with talent around the world. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits:

Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

Generous 401(k) with company match

Paid time off and holidays

Opportunity to participate in incentive programs for all full-time employees

Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

Education reimbursement opportunities

Scholarship program for children of Brady employees

A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

Dress-for-your-day dress code

Charitable contributions matched through Brady's Matching Gift program

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