Director, Reality Labs Digital Marketing

Meta • Burlingame, CA • 4h ago

Summary:

At Reality Labs, we bring together cross-disciplinary minds in one place to deliver our mission: build tools that help people feel connected, anytime, anywhere. Developers, researchers, engineers and designers all working together to help build a more expansive - and more inclusive - future for all of us.As the Director of Reality Labs Portfolio Marketing, you'll be responsible for leading category-wide marketing efforts across the Metaverse and Wearables. This role will focus on marketing multiple devices, emphasizing how our products work together to tell a compelling ecosystem story.We're seeking someone who can inspire and empower a marketing team with a broad range of experiences, perspectives, approaches, and backgrounds to deliver their best work yet. Collaboration is key, and the ideal leader will excel in cross-functional partnerships with Sales, Product Marketing, Product, Partnerships, Privacy, Creative, Media, Communications, and other key stakeholders. This role is integral to our Global Marketing leadership team, contributing to the growth and success of a rapidly expanding organization.

Required Skills:

Director, Reality Labs Digital Marketing Responsibilities:

Category Marketing Leadership: Lead marketing efforts that highlight an area or category rather than singular products, showcasing how features and benefits interconnect across devices.

Ecosystem Storytelling: Craft and articulate the overarching Reality Labs ecosystem narrative, demonstrating how our products work together seamlessly to enhance users' lives. Collaborate with product, company marketing, and creative teams to ensure the ecosystem story is compelling, clear, and consistent across all channels and product agnostic

Cross-Functional Collaboration: Partner with product marketing, brand, and go-to-market teams to ensure cohesive messaging and positioning across devices and experiences. Serve as the central point of leadership for marketing strategies that cut across squads and products.

Strategic Focus on Features and Benefits: Highlight the integrated features and benefits of our products working together to create a holistic and impactful user experience. Ensure that messaging aligns with customer needs and inspires both adoption and loyalty.

Support Brand Differentiation: Develop the unique value and innovative spirit of our portfolio across our owned channels. Create strategies that differentiate Reality Labs in the competitive landscape of technology and innovation.

Minimum Qualifications:

Bachelor's degree or equivalent marketing experience

12+ years of experience in consumer marketing with 8+ years of experience in a brand marketing role for consumer brands

5+ years of experience managing or leading teams

5+ years of experience working on consumer technology brands/products/channels

5+ years working on non-North American marketing efforts, whether based in North America or living in markets outside of North America

Experience leading fast growing, cross-functional teams, either formally through reporting structure or informally through influence

Experience working across marketing channels and influencing product and service experience

Experience developing brand strategy for world-renowned companies

Experience demonstrating the return of marketing investment in the short- and long-term

Preferred Qualifications:

Experience in gaming, VR/MR/AR, retail, or relevant brands

Advanced qualifications in marketing strategy

Public Compensation:

$227,000/year to $296,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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