About the Astellas:

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

Purpose & Scope:

As Global Marketing Lead - Ophthalmology you will play a key strategic role within the Global Ophthalmology Brand Strategy & Marketing team, being responsible for developing and executing global marketing strategies and tactics to achieve the full potential of the product.

You will provide disease/indication-related insights, manage the brand planning cycle, and ensure alignment with global and affiliate marketing efforts.

In this position you will be instrumental in maximizing market potential through commercial innovation, competitive differentiation, patient access strategies & tactics, and execution excellence.

Hybrid Working

At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas' Responsible Flexibility Guidelines.

Responsibilities and Accountabilities:

Strategic Brand Leadership: Participate in the development and execution of comprehensive brand strategies, ensuring alignment across global, regional, and affiliate teams. Under the leadership of the Global Strategy Brand Lead for Ophthalmology, contribute to cross-functional co-creation of go-to-market strategies for new indications.

Integrated Planning & Execution: Participate and contribute in the Annual Operational Planning, and Integrated Global Brand Plan in collaboration with cross-functional teams. Co-lead development of tactics and execution, including Omni-Channel engagement amongst others, to drive customer adoption & activation to maximize brand share.

Market & Customer Insights: Synthesize inputs from internal and external stakeholders to shape brand strategies and optimize brand value over time. Uncover actionable patient, HCP and competitive insights, provide gap analysis and direction to Market Research in agreement with the Strategy Lead.

Launch Readiness & Execution: Develop and execute comprehensive launch plans in collaboration with other functions using the launch excellence framework. Participate in launch readiness reviews for Priority Markets to ensure launch readiness globally.

Compliance & Governance: Ensure strict adherence to ethical standards, industry laws, and company policies, leading by example in compliance-related matters.

Essential Knowledge & Experience:

Solid commercial experience, preferably in the pharmaceutical sector.

Global marketing experience or strong background in sales and marketing within a major market, with a track record of driving measurable Outcomes.

Demonstrated experience in strategic planning, brand management, and market execution.

Proven ability to develop and implement omni-channel marketing strategies & tactics.

Preferred Knowledge/Experience/Qualifications:

Knowledge in Ophthalmology therapeutic area preferred.

Strong track record in stakeholder engagement, including Key External Experts (KEE) and cross-functional collaboration.

Experience in tactical planning and execution of global marketing strategies and tactics.

Education/Qualifications:

Bachelor's degree or equivalent.

Advanced degree (MBA, Master's, or equivalent preferred).

Additional information

This is a permanent full-time position.

Location: This position is based in the United States

We offer

A challenging and diversified job in an international setting

Opportunity and support to continuous development

Inspiring work climate

Compensation Range: $189,000 - $253,000 (NOTE: Final Salary could be more or less, based on experience.)

Flexible grade level based on candidate background and skillset

Benefits:

Medical, Dental and Vision Insurance

Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

401(k) match and annual company contribution

Company paid life insurance

Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

Long Term Incentive Plan for eligible positions

Referral bonus program

LI - LN2

Category Strategic Brand Marketing Izervay

Astellas is committed to equality of opportunity in all aspects of employment.

EOE including Disability/Protected Veterans

Astellas Pharma

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