Nelnet is a diversified and innovative company committed to enriching lives through the power of service as a student loan servicer, professional services company, consumer loan originator and servicer, payments processor, renewable energy solutions, and K-12 and higher education expert. For over 40 years, Nelnet has been serving its customers, associates, and communities.
The perks of working at Nelnet go beyond our benefits package. When you join the Nelnet team, you're part of a community invested in the success of each individual. That support comes through in our work, as we are united by our mission of creating opportunities for people where they live, learn, and work.
The Performance Marketing Manager plays a key role in executing data-driven marketing initiatives that drive customer acquisition, lead conversion, and ROI for Nelnet Bank. Bridging tactical execution and strategic insight, this role is responsible for managing demand generation, lead nurturing, and conversion optimization campaigns across paid and organic channels. As well as other marketing operations and project management responsibilities to drive business growth.
With a focus on performance measurement and reporting, the Performance Marketing Manager II drives website optimization, SEO/SEM, and paid media performance, while serving as the connective tissue between internal stakeholders (e.g., Tech, Product, Risk/Compliance and Corporate Marketing) and marketing analytics. This role partners closely with the Bank's Senior Marketing Manager to align performance data with broader campaign strategies and ensure cohesive customer experiences.
This role currently reports to the Bank's Chief Operations Officer (with strong dotted line ties to Corporate Marketing) and is ideal for a data-informed, collaborative, results-driven marketer ready to grow as a leader and contribute to a start-up Bank's success and future.
Plan and execute performance marketing campaigns across paid search, paid social, retargeting, display, affiliate, and email channels to drive qualified leads and improve conversion rates.
Manage demand generation programs and lead nurturing workflows through the funnel in alignment with business goals, objectives, and key results.
Track, analyze, and report on performance marketing Key Process Indicators (e.g., CPL, CPA, conversion rate) to evaluate campaign effectiveness and make data-driven decisions.
Own and optimize SEO/SEM tactics and oversee website strategy and performance to enhance visibility, engagement, and lead flow.
Serve as a point of contact for selected partner and affiliate relationships, coordinating marketing efforts and campaign collaboration.
Collaborate with Bank Technology, Product, Risk/Compliance, and Corporate Marketing teams to implement tracking, dashboards, and attribution models; translate data into insights for internal stakeholders and business decisions.
Coordinate with Compliance team to ensure all outbound communications meet regulatory and brand standards.
Manage project timelines and campaign deliverables using tools like Adobe Workfront, ensuring alignment across cross-functional teams and record retention.
Contribute to continuous testing and optimization efforts, including A/B tests for creative, audience, bidding strategies, and landing pages.
**Pay Range for this position is - $80,000 to $120,000
EDUCATION:
Bachelor's Degree or equivalent (Marketing or Business preferred).
EXPERIENCE:
10+ years marketing experience preferably in a performance or growth marketing capacity.
Banking or FinTech experience preferred.
COMPETENCIES - SKILLS/KNOWLEDGE/ABILITIES:
Strong ability to analyze campaign data and translate insights into actionable marketing optimizations.
Organized and detail-oriented, capable of managing multiple campaigns, special projects, and priorities across teams and vendors.
Familiarity with SEO/SEM, web performance analytics, conversion rate optimization, and digital advertising platforms (Google Ads, Meta Ads, HubSpot, Looker Studio).
Effective relationship-builder and communicator across Tech, Product, Risk/Compliance and Corporate Marketing teams; able to manage both technical and business conversations.
Ability to connect daily tactics to broader objectives and business goals, using data and experimentation to guide decisions.
Excellent written and verbal skills; can clearly present results, strategies, and recommendations to both marketing and non-marketing audiences.
Understands target audience behavior and how to tailor campaigns to meet user needs at each stage of the funnel.
Willingness and ability to share performance marketing expertise and support continuous improvement.
Competence in Workfront (or similar PM tools), Google Analytics, HubSpot, and campaign management tools.
Understands and applies appropriate review and approval processes within a regulated marketing environment.
Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK (http://nelnetinc.com/careers/benefits/) .
Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone.
Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or corporaterecruiting@nelnet.net .
Nelnet is a Drug Free and Tobacco Free Workplace.
You may know Nelnet as the nation's largest student loan servicer - but we do more than that. A lot more. We're also a professional services company, consumer loan originator and servicer, payment processor, renewable energy innovator, and K-12 and higher education expert (and that's just a shortlist). For over 40 years, we've been serving our customers, associates, and communities to make dreams possible.
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