Technical Marketing Operations Manager

Thorlabs • Newton, NJ • 2d ago

Purpose of the Position The Technical Marketing Operations Manager plays a pivotal role in strengthening Thorlabs' position as a leading photonics tools manufacturer by overseeing the efforts of all Science Writers, ensuring timely, highquality output of website presentations, marketing collateral, and other technical content that aligns with the organization's brand. All published content needs to conform to Thorlabs' graphical and layout design standards, be technically comprehensive and accurate, and be completed within established timelines. This position requires familiarity with Thorlabs' portfolio, a comprehensive understanding of Thorlabs' organizational and marketing priorities, and proven leadership/mentorship skills. Although this position reports into the Newton, NJ office, from time to time it may be required to undertake duties at other Thorlabs locations. Essential Job Functions include the following, but are not limited to: Management/Leadership  Through training, ensures all new Science Writers are fully comfortable executing all marketing responsibilities within 24 months of hire.  Develops and implements SOPs, maintaining a philosophy of continuous improvement when it comes to process improvements. Deploys processes and changes that enhance group productivity and minimize the time it takes to address critical issues pertaining to the information we publish.  Coaches employees, as needed, to ensure presentations articulate the unique value proposition of our technical products.  Oversees implementation of content strategies that improve speed of product selection and strengthen Thorlabs' position as a leading manufacturer of photonics equipment.  Modifies the focus area of Science Writers, as needed, to balance delivery timeline needs across new product introduction, website updates, tradeshows, or other marketing deliverables.  Partners with senior management on annual budget. Collaboration/Communication:  Coaches Science Writers as appropriate to enhance communication skills and interactions with colleagues throughout the organization.  Guides teams, clearly and effectively communicating desired outcomes and addressing issues in a timely fashion.  Collaborates with business unit leaders, product line managers, engineers, and other subject matter experts as needed to gather information and ensure content accuracy and delivery timelines.  Partners with the Graphics Production Supervisor, as needed, to prioritize imagery requests and ensure quality standards for imagery are understood and met.  Works closely with Digital Marketing management to ensure ecommerce content bolsters marketing campaigns and sales initiatives, as appropriate.  Partners with Tradeshow Coordinator(s) to ensure all tradeshow material needs are finalized within the necessary timelines and technically accurate. Docusign Envelope ID: 248C9579-96BB-45DB-A313-8DFBCC4DB6BB Page 2 of 3 Data-Driven Metrics & Decision Making  Defines and tracks key performance indicators (KPIs) for Technical Marketing activities and individual Science Writer contributions.  Obtains data from the sales cube and Google Analytics as necessary to answer product-specific questions for which the answers influence web placement/updates New Product Introduction  In collaboration with the Director of Technical Content, monitors all NPI activities to ensure presentations are finalized within 24 hours of having all information and inventory available from the releasing business unit/entity.  Coaches, supports, develops, and mentors Science Writers to ensure web presentations and visual navigation updates prepared for new product introduction (NPI) are of high quality, technically accurate, align with the organization's brand, and meet graphical requirements.  Using feedback from Editorial Content Strategists and/or the Director of Technica

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