Marketing Communications Specialist

VPT, Inc • Blacksburg, VA • 2w ago

VPT, Inc. is looking for an experienced Marketing Communications Specialist to join our Sales and Marketing Team. This is a full-time position located in our Blacksburg, VA headquarters. Reporting to the Marketing Manager, the Marketing Communications Specialist plays a key role in executing effective marketing programs including industry events, partner communications, advertising, website management, and digital campaigns.

About the Role:

As the Marketing Communications Specialist, you will work closely with the Marketing Manager to implement, monitor, and refine the companys annual marketing strategy. You will take ownership of campaign elements, actively contribute to lead generation and brand awareness initiatives, and help ensure marketing efforts are consistent, creative, and results driven.

We are seeking a professional, detail-oriented, and proactive individual with 2-3 years of marketing experience who is genuinely passionate about the field and thrives in a collaborative team environment. Success in this role comes from strong attention to detail, thoughtful problem-solving, and a genuine interest in growing your skills while making meaningful contributions to the team.

This Role Is a Fit for You If You:

Bring relevant hands-on marketing experience and are comfortable managing multiple tasks with accuracy and accountability.

Have a keen eye for detail, a high standard of quality, and a sense of ownership in your work.

Are curious, self-motivated, and enjoy figuring out how to solve problems or improve processes.

Demonstrate professionalism in both written and verbal communication.

Are excited to be part of a collaborative team where learning and growing are expected and encouraged.

Key Responsibilities:

Maintain and update the company website, including building new landing pages, improving UX, and optimizing content for SEO.

Execute advertising campaigns from ad development to placement and performance review.

Coordinate the companys participation in industry tradeshows and events, including registration, logistics, promotion, and follow-up.

Create, edit, and publish content for social media, email campaigns, blog posts, and press releases.

Present ideas and strategies clearly and effectively to internal teams, vendors, and external partners.

Analyze marketing data to track campaign effectiveness, provide reporting, and recommend improvements.

Collaborate with internal departments to align messaging and ensure consistent brand representation.

Stay informed of industry and marketing trends to bring fresh ideas to the table.

Qualifications:

Bachelors degree in Marketing, Communications, Business, or a related field.

2-3 years of professional experience in a marketing role.

Excellent writing, editing, and storytelling skills. (Writing samples may be requested.)

Experience with CMS platforms.

Familiarity with email marketing platforms (ClickDimensions or similar).

Experience in developing various @types of marketing content (case studies, videos, white papers, etc.).

Competency with analytics and reporting tools like Google Analytics 4.

Understanding of SEO and digital tools such as SEMrush, Google Ads, Google Search Console, and others.

Preferred Attributes:

High attention to detail and quality standards.

Clear sense of professionalism and team accountability.

Strong time management skills and the ability to prioritize effectively.

Willingness to learn and take initiative in unfamiliar areas.

A creative, solution-oriented mindset that adds value beyond execution.

Compensation is competitive and will be determined based on qualifications and experience.

VPT, Inc. is an Equal Opportunity/VET/Disability Employer.

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