Director, Product Marketing

TELA Bio, Inc. • Malvern, PA • 1w ago

Position Title: Director, Product Marketing (Plastic Reconstructive Surgery Franchise)

Position Overview

The Director, Product Marketing is a key member of the company's Marketing organization, reporting to the SVP -- Marketing, Clinical Affairs and Medical Education. This position plays a pivotal role in product launches, portfolio management, and commercialization. This position combines day-to-day marketing activities (e.g., Voice of Customer collection, product advertising / promotion, product branding, positioning and messaging development, competitive surveillance, pricing management, and sales support) with critical strategy planning and execution. There will be heavy emphasis on one-on-one communication and relationship building with surgeon customers, sales leadership, and executive management.

Essential Duties and Responsibilities

Develop the annual marketing plan for all PRS brands used for soft tissue repair and reconstruction, in collaboration with the Commercial Sales team, Research and Development, and Clinical Affairs.

Manage market development and life-cycle management for related commercialized technologies: Product forecasting and market trends

Development of promotional and product / business development plans

Collect, analyze, and communicate relevant competitive activity

Monitor effectiveness of marketing strategies and tactics, identify gaps, and implement solutions for continuous improvement

Provide on-going sales support by serving as a clinical and product expert

Utilize Key Opinion Leaders for training and product development programs

Support Quality department in the identification and resolution of product complaints

Market demographics and penetration strategy

Brand Strategy

Labeling and packaging

Demand forecasting

Positioning and messaging strategy

Pricing / reimbursement strategy

Training and education strategy

Clinical research and publication strategy

Field launch strategy

Develop additional marketing materials based on field input and need

Lead regular communications with the field to ensure consistent product positioning and messaging

Collaborate with Medical Education and Clinical Affairs teams to identify the need for technique guides, whitepapers, case reports, presentations, and journal publications

Develop content to assist with field sales training on products, messaging, and supporting data

Attend key industry conferences to gather information on market trends, competitive landscape, and clinical developments

Oversee the selection, hiring, training, development, appraisal and work assignments of more junior departmental personnel

Manage third-party vendors, as required

Education and Experience

Bachelor's or Master's degree in marketing, engineering, life sciences or related field

Required Knowledge, Skills and Abilities *

10+ years of experience required, ideally in medical device product management

Experience within the soft tissue reconstruction or PRS/hernia repair field is strongly preferred

Demonstrated ability to think critically, assess situations quickly to make sound decisions and solve problems creatively within a fast-paced, entrepreneurial environment.

Demonstrated ability to lead, develop and execute multiple, large-scale projects independently, on time, and with a high degree of accuracy.

Able to communicate with business users at all levels of the organization, including commercial team, and senior leadership

Able to view surgical procedures and participate in surgical education events

Able to present in front of large groups of customers and staff

Highly collaborative team player that places the interests of the organization first

Demonstrated experience with implementing digital marketing tactics preferred

Hands-on worker/self-starter with project management leadership skills

Outstanding communication and interpersonal skills, including developing relationships at all levels in an organization and directly influencing business objectives

Proficiency in Microsoft Office platform products (Excel, PowerPoint, Access, Outlook, Word)
Physical Demands*

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Must be able to:

Ability to carry and lift up to 10 lbs.

Must have demonstrated ability to multitask in high pressure, changing conditions.

Working Conditions

This position works in a Corporate Office or Home Office. The noise level in the work environment is quiet to moderate.

Primary Location and Travel

We anticipate that on an ongoing basis this role will be a Home Office or Corporate Office based position

Travel may be required for support of corporate meetings, along with other required events/meetings as needed up to 30% of the time
Disclaimers*

This is a representative description of the job and is not intended to be all-inclusive. Employees may perform other related duties as required to meet the ongoing needs of the organization. Duties, responsibilities, and activities may change at any time with or without notice.

TELA Bio, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, protected veteran status, disability status, or any other status protected by federal, state, or local law. For more information, please check out our website:

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