Marketing Events Specialist

Verint Systems, Inc. • Lansing, MI • 2d ago

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com .

Overview of Job Function:

Verint is looking for an experienced marketing events person to join their fast-paced Demand Generation Team. This role will provide tactical and programmatic support for Verint direct events including industry tradeshows, customer and sales conferences. In this role, you will own the planning, coordination and execution of internal and external events while collaborating with cross-functional teams to identify event opportunities, manage event logistics, and create revenue impact and ROI from events. This role is ideal for a detail-oriented, collaborative professional who thrives in event strategy, planning, execution and stakeholder engagement.

In addition to management of direct industry events & tradeshows, the Marketing Specialist will also assist in components of the annual Verint Global Sales Kickoff, the Engag e Conference and Verint-hosted Summits.

Principal Duties and Essential Responsibilities:

Event Strategy & Planning

Develop and execute a comprehensive event marketing strategy aligned with business and campaign goals set by Americas Marketing Campaigns team. Maintain an annual calendar of trade shows and conferences.

Manage all event planning, logistics, vendor coordination and on-site execution of assigned Verint Americas' direct tradeshows, industry events, virtual conferences and in-person events using established Verint processes and best practices to ensure consistency.

Event Execution & Logistics

Serve as primary point of contact for internal teams and external vendors on assigned events. Provide clear and consistent event updates, timelines, and post-event reports. Be available for consultation during event execution (which may include weekdays and weekends).

ROI Measurement & Reporting

Collect Pipeline data on quarterly basis to support Sr. Director of Events.

Maintain post-event reports and leverage insights from post-event surveys to refine future strategies.

Event Branding & Marketing Materials

Partner with Campaign & Creative teams to produce branded event assets

Manage display house and premiums vendor relationships - reconciling invoices and inventory tracking.

Own and optimize event budgets, ensuring efficient allocation and cost control while following Verint procurement and financial processes at the event/campaign and department level.

Budget & Process Optimization

Identify opportunities for cost savings and continuous process and quality improvements.

Verint Americas Sales Kickoff

Manage assigned projects and responsibilities around Verint Americas Sales Kickoff supporting the Director and Sr. Director Events

Minimum Requirements:

BA/BS degree or equivalent work experience required.

Minimum 5+ years of relevant experience in marketing or planning and managing tradeshow events logistics including contracting events scheduling speakers.

Experience managing complex events involving cross-functional internal and external stakeholders.

Ability to effectively interface and negotiate with outside vendors.

Able to quickly shift gears between planning and executing activities.

Excellent Team work, communication and social media skills.

Ability to travel to conferences and events.

Strong collaboration skills with the ability to work effectively both independently and as part of a team.

Strong Project Management: Must be detail oriented and ability to juggle mulitple projects and manage deadlines. MS, Excel and PowerPoint experience.

Successful completion of Verint background screening process including, but not limited to, employment verifications, criminal search, OFAC, and SS verification.

Preferred Requirements:

CVENT and Salesforce experience preferred

Wrike (Project Management), CVENT (Event Management Platform) and Salesforce experience

LI-BS1

MIN: $60K

CAI • Lansing, MI • 1w ago

Sales & Marketing

Job ID Number R5392 Employment Type Part time Worksite Flexibility Remote Job Summary We are looking for a motivated Marketing Intern ready to take us to the next level! If you have strong communication skills with an in...

1w ago

Go to Apply

Marketing Intern

CAI • Lansing, MI • 1w ago

Sales & Marketing

Job ID Number R5391 Employment Type Part time Worksite Flexibility Remote Job Summary We are looking for a motivated Marketing Intern ready to take us to the next level! If you have strong communication skills with an in...

1w ago

Go to Apply

Account Executive

Rocket Software • Lansing, MI • 1w ago

Sales & Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing! Job Description Summary: The Senior Account Executive is an enterprise software sales professional who sells a portfolio of software solutio...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.