Senior Director: Marketing

Vail Resorts • Broomfield, CO • 10h ago

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Senior Director of Ski & Ride School Marketing is responsible for driving and achieving the short and long-term strategic plan and revenue for the Ski and Ride School line of business.

This role will be responsible for driving revenue growth by defining product strategy and marketing plans leveraging a deep, data-driven understanding of the Ski & Ride School guest across our North American destination resort portfolio, including guest segments, performance trends, and addressable markets. This leader will work cross-functionally with leaders in Resort Operations, Guest Analytics, Guest Services, Marketing and other areas of the business to effectively define, align, execute and scale strategic plans. This leader will directly manage a core team of marketers to deliver the data-driven go-to-market strategy, digital experience roadmap, commercial product strategy and ecommerce launch process, and partner closely with Resort Operations and Guest Analytics to drive innovation for future growth.

The ideal candidate is an experienced, high potential leader of businesses and teams, with a minimum of 10 years of revenue-driving business leadership and at least 5+ years as a leader of teams. This leader must have strong analytical business acumen, consumer-facing commercial leadership, and a track record of developing strategies that turn data and insights into compelling plans to influence guest behavior and drive material business outcomes. This leader will need to work effectively in a highly matrixed environment, building strong relationships and trust with VP and executive leaders, peers, and partners across levels.

Job Responsibilities:

Understand the full Ski & Ride School P&L across the total business, regions and most material destination resorts

Drive understanding and own the narrative around key performance drivers - in the current year and over historical time horizon

Develop innovative strategies, products and marketing tactics to achieve the in-year and VR2030 long range plan results

Attract, hire and develop top talent to serve the needs of the business

Lead cross-functionally, influencing VP and Executive Committee stakeholders with data, and draw clear narratives from complex data sets

Manage complex projects and partner with cross-functional teams to deliver results in a fast-paced, results-oriented environment

Leverage first-party data and enhance with insights from NPS, survey results and industry reports to understand, predict and influence guest behavior

Drive strong test & learn plans to make data-driven decisions to drive business outcomes

Create compelling, guest-centric go-to-market plans leveraging paid, owned and earned channels and working very collaboratively with marketing teams across the enterprise

Lead with curiosity, demonstrating ability to self-direct learning and navigate a complex business and stakeholder environment

Prioritize work effectively across the team to deliver the highest-priority outcomes; lead with positivity and agility in a dynamic business environment

Build, mentor and manage a team of high-performing employees

Job Requirements:

10+ years experience and proven track record owning and driving results

5+ years as a leader of individuals and teams; track record of developing self and others for growth

Bachelors degree; MBA preferred

Proven track record developing data-driven business strategies that are translated into compelling go-to-market plans with measurable outcomes

Continuously adapts to change, navigates ambiguity, and continuously improves strategy and execution to influence the best possible outcome

The expected Total Compensation for this role is $168,719.90 - $215,519.71 Per Annum + annual bonus + equity. Individual compensation decisions are based on a variety of factors.

Job Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

MORE employee discounts on lodging, food, gear, and mountain shuttles

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Full Time roles are eligible for the above, plus:

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

Free ski passes for dependents

Critical Illness and Accident plans

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 508318

Reference Date: 05/09/2025

Job Code Function: Marketing

Similar Jobs

Sales Executive

Fiserv • Denver, CO • 11h ago

Sales & Marketing

Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations...

11h ago

Go to Apply

Account Executive

J C Ehrlich • Denver, CO • 1d ago

Sales & Marketing

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control an...

1d ago

Go to Apply

Account Development Representative

Medallia, Inc. • Denver, CO • 1d ago

Sales & Marketing

About us At Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped nearly 80 million learners and more than 17,000 organ...

1d ago

Go to Apply

Marketing Strategic Insights Analyst

General Motors • Denver, CO • 1d ago

Sales & Marketing

Job Description Remote OR Hybrid - This role is based remotely but if you live within a 50-mile radius of the Warren Tech Center or you are expected to report to that location three times a week at minimum. ? Relocation:...

1d ago

Go to Apply

Senior Representative - Outside Sales

WESCO • Denver, CO • 1d ago

Sales & Marketing

As a Senior Representative - Outside Sales, you will be responsible for developing new prospects and interacting with assigned customers to increase sales and margin of the Company's products and/or services. You will pa...

1d ago

Go to Apply

Outside Sales Representative

MATHESON TRI/GAS INC. • Denver, CO • 1d ago

Sales & Marketing

POSITION SUMMARY Sells products for MATHESON to business and industrial establishments or individuals at sales office, store, showroom or customer's place of business by performing the following duties. ESSENTIAL DUTIES...

1d ago

Go to Apply

Digital Marketing Coordinator

Ballard Spahr LLP • Boulder, CO • 2d ago

Sales & Marketing

Department: Marketing/Communications About Us: Ballard Spahr is a renowned national law firm with more than 750 lawyers across 18 offices in the United States. A career at Ballard Spahr offers a diverse group of mentors,...

2d ago

Go to Apply

Sales Associate

Petco Animal Supplies Stores, Inc • Denver, CO • 2d ago

Sales & Marketing

Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the pla...

2d ago

Go to Apply

Sales Associate

Petco Animal Supplies Stores, Inc • Denver, CO • 2d ago

Sales & Marketing

2d ago

Go to Apply

Account Executive - Colorado

Vision Service Plan DBA VSP Global • Denver, CO • 3d ago

Sales & Marketing

With general direction, sell and service eyewear products by managing existing accounts and developing new prospects consisting of a large variance of industries. Exercise a broad knowledge of the organization's services...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.