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Marketing Campaign Associate

UniFirst Corporation • Wilmington, MA • 18h ago

Location:

Wilmington, Massachusetts

Job ID

2502555

The Marketing Campaign Associate is a key team member responsible for participating in planning and execution of marketing campaigns. This role requires a hands-on executor with a strong background in project management and sales enablement who will work across departments including Marketing, Sales, SEALS, and others to coordinate campaigns. The responsibilities will include ensuring that all campaigns are executed as per strategy, with all marketing collateral executed on time, and ensuring clear, consistent communications across all stakeholders. In this role, the individual will make a direct contribution to supporting and expanding our lead generation capabilities with specific focus on marketing campaigns and sales enablement activities.

Responsibilities:

Responsible for end-to-end campaign execution, including production, deployment, management of timelines, communication to sales, sales follow-up, and monitoring campaign results.

Under direction from the Marketing, collaborate with sales teams to create and implement campaigns for lead generation.

Provide project management support to all stakeholders including content, design, digital, and lead management teams to ensure timely campaign execution.

Use project management tools to track progress, ensure on-time delivery, and communicate updates to stakeholders.

Under guidance from Director of Marketing Operations and Communications, analyze campaign performance and share insights to optimize future campaign efforts.

Create sales announcements and sales communication materials to educate sales on the latest campaigns and marketing assets available.

Work with sales teams to promote use of our sales enablement platform.

Perform administrative tasks as needed to ensure the functionality of marketing activities.

Actively engage with various sales leaders to share the marketing perspective and bring their voice into marketing decision making.

Qualifications

Requirements :

Bachelor's degree in marketing, business administration, or a related field in required

3-5 years in marketing campaigns or sales enablement (including internships)

Ability to coordinate multiple projects simultaneously in a fast-paced environment

Proficient in the use of Microsoft Office Suite

Must have experience in marketing campaigns, project work, and working with sales teams

Strong project management skills with experience in tools like Asana, Monday.com, Wrike, and similar

Strong verbal /writing skills, communication, and customer service experience

Knowledge with Google Analytics, paid search, SEO, a plus

Knowledge of Seismic sales enablement platform, and MS Dynamics, a plus

Natural curiosity and willingness to learn

Team player

Less than 5% travel required

Benefits & Perks:

401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.

UniFirst is an international leader in garment & Uniform services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe.

We were included in the top 10 of Selling Power magazine's "Best Companies to Sell For" list and recognized on Forbes magazine's "Platinum 400 - Best Big Companies" list. As an 80-year old company focused on annual growth, there's never been a better time to join our team.

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws

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