Senior Director, Growth Marketing

Quickbase • Boston, MA • 12h ago

Snr. Director, Growth Marketing

Quickbase is seeking a visionary and results-driven Senior Director of Growth Marketing to lead our demand generation function across multiple strategic business segments. As the head of a high-performing team of growth marketing managers, you will be responsible for architecting and scaling integrated marketing programs that drive pipeline and accelerate revenue growth. This is a high-impact, cross-functional leadership role that will directly shape how Quickbase engages buyers and scales growth across industries.

Key Responsibilities

Strategic Leadership & Planning

Define and execute the strategic vision for growth marketing, aligning with overall company objectives and revenue targets

Lead a team of growth marketing managers, providing mentorship, performance coaching, and career development

Collaborate with executive leadership, product marketing, and sales to establish go-to-market strategies for key verticals and segments

Identify new opportunities for demand generation and marketing innovation to expand reach and accelerate pipeline growth, particularly in the areas of AI and GTM automation

Campaign Strategy & Execution

Oversee the planning, development, and execution of multi-channel, full-funnel marketing programs across owned, earned, and paid channels

Drive campaign development for key growth initiatives, ensuring clear audience segmentation, and cohesive buyer journeys

Align marketing programs with sales motions and revenue operations for seamless execution and measurement

Manage budget planning and resource allocation across campaign initiatives

Team & Program Management

Hire, manage, and scale a team of segment-focused growth marketers

Develop standardized processes and frameworks for campaign planning, execution, and optimization

Oversee agency and vendor relationships to support scalable program delivery

Drive operational excellence and ensure team accountability for performance

Performance Optimization & Analytics

Establish KPIs and performance benchmarks to measure campaign and channel effectiveness

Collaborate with marketing operations and business intelligence teams to build dashboards and provide ongoing reporting

Leverage insights and testing frameworks to continuously improve campaign performance and marketing ROI

Stay abreast of market trends, buyer behavior, and competitive strategies to inform planning and positioning

Required Qualifications

10+ years of progressive experience in technology marketing with demonstrated success in demand generation and campaign management

Proven ability to leverage established go-to-market technology solutions like Marketo, Salesforce, 6Sense, Drift, Outreach & Zoominfo to power campaigns, and a general knowledge of newer growth tools that leverage AI and automation to deliver more personalized experiences.

Proven ability to lead geographically dispersed teams and manage complex projects simultaneously

Outstanding communication and presentation skills with the ability to influence at all organizational levels

Demonstrated experience in integrated campaign execution

Strong analytical skills with experience in marketing metrics analysis

Exceptional organizational abilities with attention to detail and commitment to meeting deadlines

Experience working within a matrix organization and managing cross-functional initiatives

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