Work Location:
New York, New York, United States of America
Hours:
40
Pay Details:
$28.25 - $45.00 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Marketing
Job Description:
The US Digital Marketing and Martech Transformation team is on a mission to accelerate marketing performance through best-in-class strategy, execution, and innovation across digital channels. As part of the External Digital Media team, the successful candidate will join the Paid Search (SEM) and Performance Max practice area, one of several cross-functional channel centers of excellence responsible for delivering profitable growth across the bank's US lines of business such as Deposits, Lending, Small Business, and Commercial. The Marketing department follows an Agile operating model. The ideal candidate should be able to collaborate across multiple teams, actively problem solve, learn and adapt quickly to the changing business demands. Quantitative and Analytical skills to draw on performance reports, generate insights, develop forecasts and business cases are key drivers of success for this role.
The Digital Marketing Associate II is responsible for supporting and/or managing key deliverables in relation to projects, plans, and/or campaigns to include: Introductory research/analysis, data synthesis/communication, basic partner management (internal and/or external), evaluating the effectiveness of projects/plans after implementation, assisting in compiling, analyzing, and communicating feedback from various internal/external stakeholders, helping develop recommendations, and incorporating changes into the future.
Depth & Scope:
Experienced working professional role providing specialized business services, advisory or process/program support within their own area of speciality
Requires experienced, conceptual and practical knowledge within their own specialty and knowledge of broader related areas
Accountable for own work and sometimes others'; acts as an escalation point or knowledge resource for others in their own area
Leads less complex projects or work streams within broader projects with moderate risk and may be accountable for managing ongoing activities, processes and functional programs
Works within broad guidelines/policies and independently performs tasks from end to end
Solves moderately complex problems by taking a new perspective on existing solutions
Exercises judgment based on the analysis of multiple sources of information
Conveys business @context when providing guidance within field of specialty to internal or external stakeholders
Work is performed under minimal management guidance and supervision
Identifies and leads problem resolution
Education & Experience:
Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
3+ years relevant experience
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and banking product/customer markets
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Preferred Skills:
In-platform Paid Search experience, managing day-to-day campaigns across Google SA360, Google Ads, and Bing Ads.
Hands-on keyboard experience with day-to-day management, inclusive of keyword research, ad copy writing, campaign structure development, bid & budget management, optimization, A/B testing, reporting.
Google CM360 experience preferred.
Tagging experience preferred (e.g., management of implementation, Q/A support and troubleshooting).
Experience with reporting platforms, ranging from site analytics (Google Analytics, Adobe) to data visualization (Tableau, Domo).
Strong analytical mind, comfortable analyzing and interpreting data to understand campaign performance and key areas of improvement.
Problem solver and strategic thinker with a strong ability to align channel strategy with business objectives.
Adaptable, curious, and growth-oriented.
Ability to work both independently and collaboratively as part of a team.
Strong communicator, with the ability to effectively communicate with stakeholders and partners.
Financial services experience preferred.
Google Ads certification preferred.
Customer Accountabilities:
Provides support to internal/external partners, business lines, channels, and/or vendors
Monitors and understands trends, identifies issues and opportunities and provides recommended action to relevant stakeholders
Supports the delivery of initiatives/plans/campaigns in alignment of the overall business/marketing strategy
Provides marketing knowledge and/or input to projects/plans, and participates in identifying and designing solutions
Participates in evaluating the effectiveness of projects/plans after implementation; assists in compiling, analyzing, and communicating feedback from various internal/external stakeholders, helps develop recommendations, and incorporates changes into the future
May serve as a point of contact for various initiatives/activities
May maintain appropriate project records, databases and information; reports to management and others on project status and updates
Shareholder Accountabilities:
Contributes to various operational activities and processes as assigned
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Is knowledgeable of practices and procedures within own area of responsibility and keeps abreast of emerging trends for own functional area
Protects the interests of the organization - identifies and manages risks, and escalates non-standard, high risk activities as necessary
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts reporting and/or meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Acquires and applies expertise in the discipline, provides guidance, assistance and direction to others
Identifies, recommends and effectively executes standard practices applicable to the discipline
Adheres to internal policies/procedures and applicable regulatory guidelines
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
May lead work streams by acting as a project lead/subject matter expert for small scale projects/initiatives in accordance with project management methodologies
Employee/Team Accountabilities:
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Supports the team by continuously enhancing knowledge/expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to the success of the team by willingly assisting others in the completion and performance of work activities; provides training, coaching and/or guidance as appropriate
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
Domestic Travel - Occasional
International Travel - Never
Performing sedentary work - Continuous
Performing multiple tasks - Continuous
Operating standard office equipment - Continuous
Responding quickly to sounds - Occasional
Sitting - Continuous
Standing - Occasional
Walking - Occasional
Moving safely in confined spaces - Occasional
Lifting/Carrying (under 25 lbs.) - Occasional
Lifting/Carrying (over 25 lbs.) - Never
Squatting - Occasional
Bending - Occasional
Kneeling - Never
Crawling - Never
Climbing - Never
Reaching overhead - Never
Reaching forward - Occasional
Pushing - Never
Pulling - Never
Twisting - Never
Concentrating for long periods of time - Continuous
Applying common sense to deal with problems involving standardized situations - Continuous
Reading, writing and comprehending instructions - Continuous
Adding, subtracting, multiplying and dividing - Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards)
Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
