Marketing Automation Manager

Advanced Micro Devices, Inc. • Longmont, CO • 2w ago

WHAT YOU DO AT AMD CHANGES EVERYTHING We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences - the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world's most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives. AMD together we advance_

THE ROLE: Join our fast-paced and collaborative B2B marketing team as a Marketing Automation Manager, where you'll lead the development and execution of data-driven email and nurture campaigns that drive customer engagement and pipeline growth. In this role, you'll partner closely with stakeholders across marketing, sales, and operations to deliver targeted, personalized programs using Marketo and Salesforce. You'll play a key role in shaping how we automate and scale lead nurturing strategies, optimize the customer journey, and improve conversion through intelligent segmentation and performance analysis. This is an exciting opportunity to influence AMD's marketing automation strategy while contributing to high-impact areas like AI, data center, and adaptive computing-all within an innovative, growth-focuse THE PERSON: You are a strategic thinker and hands-on marketing technologist who excels at turning data and insights into smart, scalable campaign strategies. You thrive in fast-moving environments, bring structure to ambiguity, and enjoy collaborating across teams to solve complex challenges. With a strong understanding of the B2B buyer's journey, you know how to align automation with customer needs, business objectives, and sales goals. You're organized, curious, and proactive-comfortable managing multiple initiatives while continuously looking for ways to improve processes, elevate performance, and deliver measurable results. KEY RESPONSIBILITIES: Lead strategy and execution of email marketing programs, including nurture tracks, trigger-based campaigns, and lifecycle workflows Develop audience segmentation, lead scoring, and personalization strategies to increase engagement Partner with demand generation and sales teams to align on lead nurturing and qualification goals Ensure smooth integration and lead handoff processes between Marketo and Salesforce Analyze performance metrics and apply data insights to continuously optimize campaign effectiveness Maintain compliance with global email and data privacy standards Support enterprise lead routing strategies and develop best practices for lead capture and conversion PREFERRED EXPERIENCE: Expertise in Marketo, including campaign execution, scoring, reporting, and integrations Experience with Salesforce or other CRM platforms Knowledge of email marketing best practices, compliance (CAN-SPAM, GDPR), and performance optimization Strong analytical skills and ability to translate data into actionable insights Proven success in a B2B environment, especially supporting sales pipeline goals Comfortable managing multiple projects and collaborating across teams ACADEMIC CREDENTIALS: Bachelor's degree in Marketing, Business, or a related field preferred Marketo certification is a strong plus LOCATION: Longmont, CO Austin, TX

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Benefits offered are described: AMD benefits at a glance. AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexualorientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies or fee based recruitment services. AMD and its subsidiaries are equal opportunity employers. We consider candidates regardless of age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status.

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