Global Marketing Director

Avient Corporation • Avon Lake, OH • 18h ago

Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world. Innovation goes far beyond materials science; it's powered by the passion, creativity, and diverse expertise of 9,000 professionals worldwide. Whether you're a finance wizard, a tech enthusiast, an operational powerhouse, an HR changemaker, or a trailblazer in materials development, you'll find your place at Avient. Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough! Job Summary The Global SEM Marketing Director is a member of the SEM Leadership Team and is responsible for the planning, development and implementation of an effective Global Segment Marketing Plan to ensure top-line growth and margin expansion. Directs the activities of the business unit Marketing Managers and direct teams on a global basis. Capitalizes on the synergy between marketing, technology and sales delivering both immediate and future impact. Can identify and translate market needs into top line growth and margin expansion. Has the lead responsibility for the Segment's Global Strategic Plan and execution. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (Avient and Customers), including the VP/GM level. Essential Functions The purpose of the Marketing Function is to deliver:

Profitable growth and gross margin expansion, including gross margin targets as a percentage of sales

Vitality index growth and margin targets.

New product launches, new product pipeline, and product roadmap

Understand key market trends and drives growth in targeted segments of the industry as well as in Business Unit selected target niche applications to develop value based selling and pricing strategy, including the use of the EVE process.

In follow up to market analysis, including the use of Porter's Five Forces and other tools, develop plans to address industry trends, enhance competitive position and execute against our specialization strategy.

Tracking of key market metrics, market, customer and competitor surveillance and ability to understand and provide direction on how and where to position our products and services based on market opportunities and positioning versus competitor strengths and weaknesses.

Engagement of customers and the business leveraging key tools, such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.

Directs or oversees new market development for current or prospective programs.

Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data and product performance and acceptability.

Ensures effective industry marketing, including use of EVE tools and product launch kits that penetrate the targeted markets.

Ensures a consistent pricing process and execution that delivers profitable growth achieving gross margin targets.

Directs or oversees the development and introduction of new products with sales, research, manufacturing and distribution. Supervises or monitors the development of new product pricing, technical literature, advertising campaigns, definitions, specification and performance standards. Develops, reviews and coordinates product promotion, technical presentations and advertising through marketing staff and marketing communications.

Oversee innovation and the stage-gate process from idea generation through market analysis and sales/marketing plans to launch. Ensure deployment of key processes and tools such as market assessments, includi

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