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GEARY COUNTY POSITION DESCRIPTION
Position:CVB Marketing Specialist
Reports To:CVB Director
Department:Convention & Visitors Bureau (CVB) FLSA: Non-Exempt
POSITION PURPOSE:
The Convention and Visitors Bureau (CVB) is a department of Geary County
local government designed to market a destination to the traveling
public and provide education and resources to local communities and
travelers. The CVB Marketing Specialist provides clerical support,
implements administrative systems, procedures, policies, and monitors
special projects for the CVB and Geary County; and provides responsive,
courteous and efficient service to County residents and the general
public.
DUTIES AND RESPONSIBILITIES
The duties described below are indicative of what the CVB Marketing
Specialist may be asked to perform. This position description is not
designed to list all tasks and responsibilities of this position. Geary
County reserves the right to revise or change job duties as the need may
arise. Extensive knowledge of office procedures and marketing and
promotion skills are necessary in this position. Work is performed under
the direction of the CVB Director with a substantial degree of
independence.
ESSENTIAL FUNCTIONS:
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Assist in outbound and inbound marketing activities by demonstrating
expertise in various areas such as content development and optimization,
advertising, and events planning.
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Coordinate with external vendors to execute promotional events and
campaigns.
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Collaborate with marketing and other professionals to coordinate
County awareness and marketing efforts.
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Ensure availability of fresh marketing materials such as photos,
videos, brochures, and other information by utilizing new technology to
display user-generated content on our website and social media channels.
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Develop social media outlets to discover and establish relationships
with potential clients to bring group business to our area.
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Provide support services as needed at travel shows, fairs, events
and other exhibitions attended or hosted by the CVB.
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Undertake individual tasks of a marketing plan as assigned.
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Continuously promotes the communities, attractions, and events
within Geary County.
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Must have and maintain a valid drivers license and the ability to
legally operate a motor vehicle in the state of Kansas.
MARGINAL FUNCTIONS:
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Plan and execute initiatives to reach target audiences through
appropriate channels such as social media, e-mail, and TV.
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Work with schools, universities, and online influencers to produce
rich, sharable content that inspires travel to our area
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Assist in analyzing marketing date such as campaign results,
conversion rates and traffic to help shape future marketing strategies.
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Performs additional duties as requested.
SUPERVISION/ACCOUNTABILITY:
This position often works independently but also completes projects with
direct supervision from the CVB Director. May work in coordination with
other CVB staff as well as CVB Advisory Board Members. This employee has
no supervisory responsibilities. Employee is directly responsible for
departmental equipment and resources but does not participate in the
annual budget process. Employee is responsible for daily record keeping
for cost accounting purposes.
QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform
each duty satisfactorily. The requirements listed below are
representative of the knowledge, skill, and/or ability required at the
time of hire and/or for the continuation of employment.
Education/Experience
High School Diploma, GED, or equivalent required. Bachelors degree in
Marketing, Communications, or related field preferred. Minimum of two
(2) years experience as a Marketing Specialist or similar role required.
An equivalent combination of education and experience meeting the
requirements will be considered.
SKILLS AND ABILITIES
Thorough understanding of marketing elements and market research methods
Ability to demonstrate experience in marketing data analytics and tools.
Ability to maintain a professional demeanor when dealing with others.
Ability to take control of situations in a responsible manner.
Ability to comprehend, retain and apply County, State, and Federal
policies and legislation, i.e. local resolutions and ordinances,
procedure manuals, warning labels, etc.
Ability to communicate in both
