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GEARY COUNTY POSITION DESCRIPTION

Position:CVB Marketing Specialist

Reports To:CVB Director

Department:Convention & Visitors Bureau (CVB) FLSA: Non-Exempt

POSITION PURPOSE:

The Convention and Visitors Bureau (CVB) is a department of Geary County local government designed to market a destination to the traveling public and provide education and resources to local communities and travelers. The CVB Marketing Specialist provides clerical support, implements administrative systems, procedures, policies, and monitors special projects for the CVB and Geary County; and provides responsive, courteous and efficient service to County residents and the general public.

DUTIES AND RESPONSIBILITIES

The duties described below are indicative of what the CVB Marketing Specialist may be asked to perform. This position description is not designed to list all tasks and responsibilities of this position. Geary County reserves the right to revise or change job duties as the need may arise. Extensive knowledge of office procedures and marketing and promotion skills are necessary in this position. Work is performed under the direction of the CVB Director with a substantial degree of independence.

ESSENTIAL FUNCTIONS:

Assist in outbound and inbound marketing activities by demonstrating expertise in various areas such as content development and optimization, advertising, and events planning.
Coordinate with external vendors to execute promotional events and campaigns.
Collaborate with marketing and other professionals to coordinate County awareness and marketing efforts.
Ensure availability of fresh marketing materials such as photos, videos, brochures, and other information by utilizing new technology to display user-generated content on our website and social media channels.
Develop social media outlets to discover and establish relationships with potential clients to bring group business to our area.
Provide support services as needed at travel shows, fairs, events and other exhibitions attended or hosted by the CVB.
Undertake individual tasks of a marketing plan as assigned.
Continuously promotes the communities, attractions, and events within Geary County.
Must have and maintain a valid drivers license and the ability to legally operate a motor vehicle in the state of Kansas.

MARGINAL FUNCTIONS:
Plan and execute initiatives to reach target audiences through appropriate channels such as social media, e-mail, and TV.
Work with schools, universities, and online influencers to produce rich, sharable content that inspires travel to our area
Assist in analyzing marketing date such as campaign results, conversion rates and traffic to help shape future marketing strategies.
Performs additional duties as requested.

SUPERVISION/ACCOUNTABILITY:

This position often works independently but also completes projects with direct supervision from the CVB Director. May work in coordination with other CVB staff as well as CVB Advisory Board Members. This employee has no supervisory responsibilities. Employee is directly responsible for departmental equipment and resources but does not participate in the annual budget process. Employee is responsible for daily record keeping for cost accounting purposes.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required at the time of hire and/or for the continuation of employment.

Education/Experience

High School Diploma, GED, or equivalent required. Bachelors degree in Marketing, Communications, or related field preferred. Minimum of two (2) years experience as a Marketing Specialist or similar role required. An equivalent combination of education and experience meeting the requirements will be considered.

SKILLS AND ABILITIES

Thorough understanding of marketing elements and market research methods

Ability to demonstrate experience in marketing data analytics and tools.

Ability to maintain a professional demeanor when dealing with others.

Ability to take control of situations in a responsible manner.

Ability to comprehend, retain and apply County, State, and Federal policies and legislation, i.e. local resolutions and ordinances, procedure manuals, warning labels, etc.

Ability to communicate in both

Geary County

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CVB Marketing Specialist