Digital Marketing Specialist

Fairview Health Services • Saint Paul, MN • 1w ago

Job Overview

The Digital Marketing Specialist sits within the Marketing capability and plays a key role in developing and executing digital marketing strategies and campaigns that drive audience engagement, build brand awareness, and support key growth initiatives for the organization. This hands-on role offers the opportunity to work in a dynamic, high-performing, collaborative environment where expertise in digital platforms, content strategy, campaign management and performance analytics will contribute to making an impact with the diverse audiences we serve.

The ideal candidate is a curious self-starter, who thrives in solving problems, and is comfortable using data to tell stories that inform decision-making.

Plan, develop, and execute digital marketing campaigns across various channels, including web, email, social media, search, and display advertising.

Manage content across digital platforms, ensuring alignment with brand guidelines and marketing objectives.

Collaborate with cross-functional teams, including creative, content, and analytics teams, to deliver cohesive digital experiences.

Where appropriate, partner with external agency partners on key digital marketing initiatives

Monitor and analyze digital campaign performance using tools like Google Analytics and other reporting platforms, providing actionable insights for optimization.

Partner with Digital Teams to inform and advise on website updates, landing page development/enhancements, and the implementation of SEO strategies to enhance online visability and capture/drive traffic

Stay current with digital marketing trends and best practices to recommend and implement innovative strategies.

Required:

BS/BA in Marketing, Communications, Digital Media, or a related field.

3+ years of experience in digital marketing, preferably within healthcare or non-profit sectors.

Proficiency in digital marketing platforms and tools such as Google Analytics, Google Ads, social media management tools, and content management systems.

Experience in SEO, SEM, and email marketing strategies.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent project management and organizational skills.

Strong communication and collaboration abilities.

Creative and innovative mindset with a passion for healthcare and an obsession for translating data-driven insights into actionable strategies that drive greater effectiveness

Experience managing digital marketing campaigns targeting multiple audiences, across various channels

Adept at working both independently and collaboratively

Ability to manage multiple projects in a fast-paced, deadline-driven environment, while effectively manage multiple priorities and stakeholders

Demonstrated ability to deal with ambiguity and to effectively manage through it

Excellent verbal and written communication skills, with the ability to negotiate media investments and collaborate effectively with internal and external stakeholders.

Experience collaborating with creative, content, and marketing teams to drive efficient and effective campaigns

Strong attention to detail and commitment to delivering high-quality work.

Exceptional organizational, problem-solving, and communication skills.

Build strong relationships and instill trust and confidence with internal stakeholders and external vendors, and leadership teams.

Knowledge of digital marketing platforms, social media, and content management systems

Proficiency in Project Management tools (Asana), Asset Management Tools; Microsoft Office: Word, Excel, Power-Point, Teams, SharePoint, and Outlook

Preferred:

Knowledge of healthcare marketing regulations (HIPAA compliance, patient-sensitive content

Knowledge of marketing automation platforms

Benefit Overview

Fairview offers a generous benefit package including but not limited to medical, dental, vision plans, life insurance, short-term and long-term disability insurance, PTO and Sick and Safe Time, tuition reimbursement, retirement, early access to earned wages, and more! Please follow this link for additional information: https://www..fairview.org/careers/benefits/noncontract

Compensation Disclaimer

The posted pay range is for a 40-hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical.

EEO Statement

EEO/Vet/Disabled: All qualified applicants will receive consideration without regard to any lawfully protected status

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