Customer Marketing Specialist II

Honeywell • Plymouth, MN • 1d ago

As a Customer Marketing Specialist II at Honeywell, you will play a crucial role in the development and execution of marketing campaigns to achieve results for Honeywell Building Management Systems (BMS) focused on the Phoenix Controls brand. You will be accountable for developing and executing customer marketing strategies that align with business objectives. Collaborating closely with cross-functional teams, including sales and offering management, you will understand customer needs and develop targeted campaigns.

Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. In this role, you will impact the company by driving customer and dealer engagement, loyalty, and revenue growth. Your ability to analyze customer insights, develop personalized marketing strategies, and work with cross-functional teams will result in increased market share, customer satisfaction, and long-term business success.

KEY RESPONSIBILITIES

Lead the development and execution of demand generation campaigns for both end users and dealers, including email, social media, new product launches, and customer events

Develop and execute customer marketing strategies to drive customer and dealer engagement and loyalty which contribute to Honeywell's lead-to-revenue model

Manage dealer communications, dealer portal and dealer enablement content

Work with cross-functional teams, including sales and offering management, to understand customer and dealer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns

Analyze market trends and customer data to identify growth opportunities and provide insights for improvement

Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints

Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions

Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget

Work with creative services to develop compelling marketing collateral and assets

BENEFITS OF WORKING FOR HONEYWELL

Benefits - Medical, Vision, Dental, Mental Health

Paid Vacation

401k Plan/Retirement Benefits (as per regional policy)

Career Growth

Professional Development

YOU MUST HAVE

A minimum of 3 years of experience in customer marketing or related roles

Experience with marketing automation tools and CRM systems

Understanding of a two-step distribution model and channel marketing strategies is a plus

WE VALUE

Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices

Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets

Excellent communication and people-oriented skills, with the ability to build relationships, effectively convey ideas and influence key stakeholders

Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement

Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers.

Excellent organizational and problem-solving skills to successfully support multiple projects simultaneously

Dynamic and self-motivated individuals who thrive in a fast-paced environment

Positive attitude and willingness to embrace change

THE BUSINESS UNIT

Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.

ABOUT HONEYWELL

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical demands around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company dedicated to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more about Honeywell: click here (https://www.honeywell.com/us/en)

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

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