Associate Director, Growth Marketing - JR29788-3800

The University of Chicago • Chicago, IL • 6d ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12744507 Department

Booth Executive Education: Marketing 2

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

-an unmatched faculty.

-degree and open enrollment programs offered on three continents.

-a global body of nearly 56,000 accomplished alumni.

-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University\'s core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

Chicago Booth Executive Education seeks a mission-driven marketer who is passionate about education and thrives in a dynamic, growth-oriented environment. The Associate Director, Growth Marketing will lead data-driven global marketing campaigns to drive lead generation and customer acquisition with a focus on custom programs, group enrollment, and open enrollment programs at Booth\'s campuses in Chicago, London, and Hong Kong.

This role will have a high focus on program campaign marketing management - from strategy, organization, cross-team and vendor collaboration, and execution. The ideal candidate is a strategic, results-oriented marketer with expertise in direct and digital marketing, value proposition, and campaign optimization. They will excel at cross-functional collaboration and leveraging analytics, technology, and operations to create and measure the impact of integrated campaigns for B2B2C and B2B audiences.

Responsibilities

Designs and executes integrated, data-driven marketing campaigns to

achieve enrollment and revenue goals for custom programs, group enrollment, and open enrollment.

Develops and executes targeted marketing strategies to promote group

enrollment and custom programs, showcasing their value to B2B clients.

Collaborates with business development and enrollment teams to

create tailored marketing assets that drive pipeline growth.

Works closely with the enrollment team to align marketing efforts

with sales goals, ensuring seamless execution and communication.

Manages inbound and outbound marketing channels, including email,

direct mail, in-house channels, social, and paid media, ensuring alignment with business priorities.

Supports strategy, planning, and execution of paid digital media

campaigns, including media buying and vendor coordination.

Coordinates the creation of digital marketing assets, such as social

media ads, banners, landing pages, and content, ensuring consistency with brand standards and campaign goals.

Fosters partnerships with internal teams, agencies, and vendors to

deliver cohesive and impactful marketing strategies.

Oversees marketing budgets and resources to maximize ROI, and

manages purchase order submissions, invoices, and contract reviews.

Coordinates with external vendors to ensure high-quality and timely

execution of direct mail and digital media campaigns.

Leverages data analytics tools to track campaign performance, derive

actionable insights, and identify areas for optimization.

Develops and presents reports on key marketing initiatives,

including campaign effectiveness and revenue impact.

Develops one or more of the following marketing functions: marketing

communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.

May assist managing relationships with external sales agencies.

Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.\

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