Digital Marketing Manager

Who we are:

AMOpportunities is the pioneer of CTaaS, Clinical-Training-as-a-Service, and the preferred clinical training provider for healthcare trainees worldwide. Our platform provides a comprehensive solution to clinical training capacity and access issues. Through our software and services, hospitals can earn revenue and attract new talent without expending additional resources. Educational institutions can benefit from our software and services too with guaranteed U.S. training which meets their unique curriculum requirements and allows for expanded student enrollment.

The creation of this unique software and our services is inspired by the growing global shortages of healthcare professionals. We're changing the future by providing a learning model that empowers healthcare trainees to learn and work anywhere. Over 3,200 medical trainees have benefited from our 250+ clinical experiences. We're breaking down traditional borders and building the future of healthcare education.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. AMOpportunities encourages you to apply even if you do not meet all listed qualifications. We look forward to your application.?

About the position:

The Digital Marketing Manager will support AMO's marketing team through a strategic transition from B2C to B2B. This role will oversee a wide range of marketing projects, from digital channel campaigns to supporting conferences and other advertising. The ideal candidate will manage the execution and implementation of marketing strategies, while also driving the team's growth and operational efficiency.

While this position can be fully remote, we are looking for candidates to be residents of Illinois only.

Essential Functions:

Team Collaboration & Development:

Collaborate with marketing team members for content creation, social media, and email marketing roles.

Collaborate with other departments to ensure business objectives are being met

Utilize project management processes and tools, ensuring timely progress of marketing projects through biweekly sprints and regular stakeholder meetings.

Strategic Marketing Planning:

Develop and execute digital marketing strategies for B2B (primary focus) and B2C.

Lead integrated marketing campaigns across various digital channels, including email, social media, and webinars.

Campaign & CRM Management:

Drive annual campaigns, content collection, and collateral creation based on performance results.

Provide creative solutions for CRM issues, collaborating with stakeholders to develop new ideas and projects.

Event & Conference Planning:

Support the planning and marketing of B2B conferences, ensuring all logistical and promotional aspects are handled effectively.

Data Analysis & Reporting:

Analyze customer research, market conditions, and data to refine strategies.

Submit weekly reports on campaign performance and include actionable recommendations for optimizations.

Additional Responsibilities:

Manage digital advertising on platforms such as LinkedIn, Meta, and Google Ads, with a focus on campaign creation, audience targeting, and performance optimization.

Coordinate the promotion and organization of B2C webinars, involving collaboration with internal and external stakeholders.

Other duties as assigned

Skills:

Strong project management skills, with previous experience implementing and executing complex marketing initiatives

Strategic and analytical thinker with the ability to translate market insights and data into actionable marketing plans

Proficient in digital marketing tools and platforms, including HubSpot, Trello, Webflow, Canva, Ad Platforms, and more

Proficient in Microsoft Office; including Word, Excel, and Outlook

Excellent communication and collaboration skills, with a focus on cross-functional teamwork

Flexibility and adaptability to manage multiple ongoing and future projects in a fast-paced startup environment

Education/Experience:

Bachelor's degree in marketing, communications, or a related field

5+ years of experience in marketing with a track record of successful B2B and B2C campaigns

Healthcare or higher education industry experience is a plus

Experience working in a fast-paced startup culture

HubSpot knowledge is highly preferred

What You Gain:

Salary Range $75,000 - $82,000 annually

Comprehensive Benefits Program: Medical, Dental, vision, 401k, Tax Exempt Student Loan Repayment, and Commuter Benefits

A mission-driven work environment committed to a spirit of support, growth, and achievement

Performance-based career growth opportunities

A front-row seat for the exponential growth of a booming education tech company

Work/life balance

Equal Opportunity Employer

At AMOpportunities we champion the reality of diversity and the necessity of inclusion and accessibility. We are deeply committed to the principle of equal employment opportunity for all employees, and to providing our employees with a work environment free of discrimination and harassment. We strictly prohibit discrimination and harassment based on disability, gender identity, gender expression, pregnancy status (including childbirth and related states), sexual orientation, race, color, social or ethnic origin, religion, age, HIV status, past/present military service, or any other status protected by federal, state, or local law.

Due to the unprecedented situation of COVID-19, AMOpportunites has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding, and each role day to day. Please consider that our roles are hybrid with options to work remotely or in-office following the guidance of local health authorities and the CDC.?

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Digital Marketing Manager