Lead Marketing Specialist

Marsh & McLennan • New York, NY • 5h ago

We are seeking a talented individual to join our Marketing & Communications team at MMC. The role will be based in New York City. This is a hybrid role that includes the requirement of working at least three days a week in the office.What can you expect?The US Lead Marketing Specialist is a key leadership role within the Marsh US Marketing & Communications function - tasked with aligning resources and driving client/prospect engagement in line with US business objectives and strategies.The individual in this role will function as a partner to the business leaders, offering guidance and proactive leadership to leverage marketing & communications to achieve business goals. This role is responsible for developing marketing & communication strategies and plans that support our business objectives. This individual will also be expected to function as a leader and role model for all marketers in the US and Canada - assuming direct people management responsibilities and driving the team's change management agenda.This person will be responsible for planning, executing, measuring, and optimizing always-on, data-informed marketing & communications campaigns - translating business objectives into relevant audience journeys leading to impactful engagement, prospect identification, and lead generation.Reporting directly to the US & Canada Head of Marketing & Communications, this marketer will build strong consultative and advisor relationships across assigned business teams. This person will be a cross-functional leader who collaborates with multiple global marketing centers of excellence. And this individual will be a Player/Coach - exercising strategic and conceptual leadership, while also taking a hands-on approach to marketing & communications activation.This is an excellent opportunity for a strong marketing leader to drive change in a growing organization, generate business impact, and grow & develop within Marsh McLennan's global marketing & communications organization.We will count on you to:Develop integrated, audience-driven marketing & communications strategies and plans that support business objectives and drive growth in key Marsh business units.Manage the cross-functional development, activation, measurement, and optimization of always-on, data-driven, multi-channel campaigns.Optimize target engagement through audience and journey mapping.Lead the development of compelling audience- and narrative-driven content strategies.Manage the development of marketing automation strategies and email nurture journeys that drive prospect identification and lead generation.Oversee in-person event strategies, agenda development, messaging, and branding.Monitor key performance indicators to optimize marketing effectiveness with a focus on account-driven engagement, lead generation, and revenue.Leverage client insights and behavioral data to inform strategy and campaign development. Provide advice, counsel, and hands-on support to business unit partners and senior executives and proactively lead the marketing agenda.Lead strategy evolution and change management with cross-functional stakeholders to support wider marketing initiatives and advance/develop the global marketing function. Manage a team of Marketing Managers and foster a culture of continuous learning & collaboration.Ensure our marketing communicates a consistent brand voice and standards for Marsh & Marsh McLennan.What you need to have:Bachelor's degree with a major in Marketing, Communications or Business Administration10 years of relevant, complex B2B marketing and communications experience (within insurance, professional services or financial services is highly desirable)Five + years in a managerial/team leader roleWhat makes you stand out:Experience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders to develop and execute marketing & communications strategies, campaigns, and tactics.The capability and drive to think strategicall

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