B2B Marketing Lead

Project Management Institute • Newtown Square, PA • 1d ago

Reference #: 2216 B2B Marketing Lead United States Req #630 Wednesday, February 26, 2025

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI?

PMI is looking for a B2B Marketing Lead who will be responsible for developing and executing marketing strategies to support PMI's enterprise solutions and products. This role requires a strong focus on product campaign support, account-based marketing (ABM), and stakeholder collaboration to drive customer engagement and revenue growth. The ideal candidate will be an experienced B2B marketer passionate about delivering engaging campaigns that resonate with enterprise audiences. What you'll bring to the role: Product Campaign and Rollout Support Lead the development and execution of product marketing campaigns to support the launch and promotion of PMI's enterprise solutions. Collaborate with product, sales, and creative teams to design engaging marketing materials, including end-user emails, landing pages, sales enablement tools, and SME content. Ensure consistent messaging and branding across all marketing assets to maximize product adoption and customer engagement. Manage marketing timelines to ensure successful and timely product rollouts. Account-Based Marketing (ABM) and Market Strategy Work closely with the Markets Team to identify ABM opportunities and design targeted marketing programs that drive engagement with key accounts. Develop personalized campaigns for high-value accounts, using insights to create relevant messaging and offers. Collaborate with sales teams to optimize ABM tactics, ensuring alignment between marketing efforts and business development goals. B2B Demand Generation and Lead Nurturing Drive demand generation programs that support lead acquisition, conversion, and pipeline growth in the enterprise space. Working with our paid media team, develop and manage multi-channel marketing campaigns across email, paid media, social, and events to engage prospects at various buyer journey stages. Implement lead nurturing strategies to move prospects through the funnel and improve conversion rates. Stakeholder Collaboration Partner with product, sales, customer success, and global marketing teams to ensure alignment across go-to-market initiatives. Gather feedback from internal stakeholders and customers to continuously improve marketing programs and materials. Ensure that marketing efforts reflect PMI's brand voice and messaging, resonating with enterprise audiences. Reporting and Optimization Track and measure the performance of marketing campaigns using data-driven insights to optimize future efforts. Provide regular updates to key stakeholders on marketing performance and key metrics. Stay informed on B2B marketing trends, tools, and best practices to improve PMI's enterprise marketing strategies continuously. Role Qualifications: Bachelor's degree in marketing, business, or a related field. 8+ years of experience in B2B marketing, preferably in the professional services, education, or technology sector. Experience with product marketing and ABM strategies is essential. Strong knowledge of digital marketing tactics, including email, paid media, social, and content marketing. Proven ability to manage end-to-end campaign execution and collaborate with cross-functional teams. Analytical mindset with the ability to interpret data and optimize marketing performance. Exceptional communication and project management skills. Effective communicator capable of briefing and influencing stakeholders at all organizational levels Skilled in working collaboratively with diverse teams to achieve strategic objectives.

What you can expect from us

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first,and we believe that you should have time for your work, but you should also have time for you..

Join us and you'll get:

an excellent total package, with compensation and benefits based upon your geographic location.

skill development opportunities, to help you grow now and into the future.

access to a global network, to enrich your professional experience.

flexible options to help balance work time and your time

award and bonus opportunities.

The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.

Let's help make the world work better for everyone. Apply today!

Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.

Other details Pay Type Salary Min Hiring Rate $95,000.00 Max Hiring Rate $115,000.00

Apply Now

United States

Share this job:

It is the policy of the Project Management Institute to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.

Similar Jobs

Marketing Specialist 2

Robert Half • King Of Prussia, PA • 3h ago

Sales & Marketing

Description We are looking for a skilled Marketing Specialist to join our team in King of Prussia, Pennsylvania, on a long-term contract basis. In this role, you will collaborate closely with cross-functional teams to ma...

3h ago

Go to Apply

Marketing and Communications Assistant

Terracon • Blue Bell, PA • 3h ago

Sales & Marketing

31974BR Service Line: Office Management/Administration Office Name: Philadelphia West Job Description: Are you ready to "engineer" success in the realm of marketing? If you have a knack for creativity, a passion for inno...

3h ago

Go to Apply

Architectural Marketing Specialist

Robert Half • Fort Washington, PA • 3h ago

Sales & Marketing

Description We are looking for a dedicated Architectural Marketing Specialist to join our team in Fort Washington, Pennsylvania. In this long-term contract role, you will play a vital part in ensuring the timely creation...

3h ago

Go to Apply

Director of Marketing

Robert Half • West Chester, PA • 3h ago

Sales & Marketing

Description We are looking for an experienced Director of Marketing to lead strategic initiatives and elevate brand presence in the law firm industry. This role requires a creative and analytical individual who can drive...

3h ago

Go to Apply

Sales Associate

Goodwill Keystone Area • Berwyn, PA • 3h ago

Sales & Marketing

Reference #: 310534 Job Details Job Location Berwyn Store - Berwyn, PA Position Type Part Time Salary Range $13.00 - $13.00 Hourly Job Shift Any Job Category Retail Description Position: Sales Associate Department: Donat...

3h ago

Go to Apply

Sales Associate

Petco Gibsonia • Media, PA • 3h ago

Sales & Marketing

Reference #: R289481 Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbe...

3h ago

Go to Apply

Architectural Marketing Specialist

American Cyber Systems, Inc. • Fort Washington, PA • 1d ago

Sales & Marketing

JOB DESCRIPTION Innova Solutions is immediately hiring for an Architectural Marketing Specialist Position @type: Full-time/Contract Duration:6+ Months Location: Fort Washington Pennsylvania 19034-- Onsite As an Architect...

1d ago

Go to Apply

Marketing Specialist II

Gilbane Building Company • Philadelphia, PA • 1d ago

Sales & Marketing

Marketing Specialist II Job Locations US-VA-Arlington | US-PA-Philadelphia | US-MD-Baltimore Requisition ID 2025-10652 Category Marketing and Proposal Support Overview Gilbane Building Company is seeking a dynamic Market...

1d ago

Go to Apply

Sales Leader

PNC • Berwyn, PA • 1d ago

Sales & Marketing

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to...

1d ago

Go to Apply

Sales Associate

Petco Gibsonia • West Chester, PA • 1d ago

Sales & Marketing

Reference #: R300899 Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbe...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.