Associate Director, Performance Marketing

Abbott • Alameda, CA • 1d ago

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

Career development with an international company where you can grow the career you dream of.

Employees can qualify for?free medical coverage in our?Health Investment Plan (HIP) PPO?medical plan in the next calendar year.

An excellent retirement savings plan with a high employer contribution

Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor's degree.

A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA office in the Lingo Division. Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.? Join us and grow your career as you help Abbott shape the future of healthcare.

We are seeking an experienced and entrepreneurial Associate Director to lead our growing Global Performance Marketing function to drive customer acquisition and revenue through paid acquisition and conversion efforts. Reporting directly to the CMO, this role will be instrumental in fueling the next level of growth for the business as we build a new category in the consumer health and wellness space. The role requires a deep level of expertise in performance marketing channels (PPC, paid social, and programmatic advertising in particular), alongside strong strategic, analytical, and executive communication skills.

What You'll Work On

Set the cross-channel global performance media strategy across the US and UK, in support of both DTC and third-party retail channel growth.

Manage a global media budget, optimizing resource allocation and driving high-impact campaigns to achieve business goals.

Manage an external agency team, facilitating transparency and collaboration.

Develop a learning agenda and testing roadmap to optimize spend, and shape our approach to attribution, modeling, and incrementality measurement.

Set clear performance KPIs and targets and regularly monitor and analyze campaign performance to identify opportunities for improvement.

Drive regular reporting and executive shareouts, sharing learnings and top-level ROI analyses and recommendations.

Manage and mentor a small team of marketers, helping facilitate personal growth, creativity, and learning.

Collaborate with Product Marketing, Consumer Insights, and Creative teams to develop insight-driven, best in class performance-driven creative.

Spearhead new revenue driving initiatives, including affiliate programs and retention strategies.

Required Qualifications - is this all you want as required qualifications? If not, please provide more here.

Bachelor's Degree

Minimum 10 years' experience

Apply Now (https://www.jobs.abbott/us/en)

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:? www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott , and on Twitter @AbbottNews.

The base pay for this position is $146,700.00 - $293,300.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

Abbott

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