Description
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
The US Customer Loyalty Marketing (USCLM) organization is part of the US Consumer Marketing (USCM) Organization and is responsible for delivering innovative marketing to win the hearts, minds, and wallets of our Card Members.
The Senior Analyst, Loyalty Marketing Enablement Team (MET) will deliver the campaign development, implementation, and execution of USCLM strategy within the Marketingforce platform and help drive innovation and efficiencies to our core execution processes. They will serve as the SME of their channels and support a small group of analysts with their campaign execution requirements. The Senior Analyst plays a critical role in the training and onboarding of new analysts.
In addition, they will collaborate closely with the Loyalty MET leadership team to provide incremental flex capacity to support demand spikes as strategic priorities evolve throughout the year. The Senior Analyst will collaborate with Marketing Managers, Creative Governance, Brand, Legal and Compliance to define campaigns and offers.
This team member will partner closely with Enterprise Digital & Data Solutions (EDDS) to build and launch campaigns into production. This role will provide the opportunity to learn specialized skills including digital and direct marketing, project and relationship management, and working across cross functional teams.
Job Responsibilities:
Serve as the technical and subject matter expert for the Marketingforce product in relation to campaign setup on behalf of Loyalty MET
Manage end-to-end campaign execution for one or more channels on an ad hoc basis
Serve as main point of contact for end to end execution of Marketing campaigns
Support marketing strategy improvements
Assist with hiring, training, and development of new colleagues as they join the team, mentoring junior colleagues on best practices.
Manage compliance review process
Coordinate with tech and product management to complete any required updates
Support efforts designed to improve the customer experience
Build cross-functional relationships across multiple internal and external partners
Become a team leader in driving change and creating efficiency in job execution
Support the Marketingforce migration strategy, spearheading weekly cross-functional leadership meetings, leading implementation of tests and reporting on progress to leadership.
Qualifications
Ability to easily adapt and come up-to-speed quickly across various channels, and their associated dynamics, to support immediate team needs
Capacity to be agile and pivot appropriately when challenged with new information or evolving circumstances
Desire to join a high-profile, results-oriented and dynamic team
Ability to work in a fast-paced, constantly evolving environment
Ability to lead without authority
Candidate must have a strong mix of analytical skills and strategic thinking with a demonstrated ability to drive business results
Organizational skills including attention to detail, balancing multiple priorities effectively, managing tight timelines and driving seamless, high-quality execution with a compliance mindset
Proven ability to establish and leverage relationships built on trust
Ability to bring humor and positive energy to a large, dynamic team
Qualifications
Salary Range: $55,000.00 to $105,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Job: Marketing
Primary Location: US-New York-New York
Schedule Full-time
Req ID: 25008207
