Director of Marketing

First International Bank and Trust • Sioux Falls, SD • 3w ago

Department: Corporate

Location: Sioux Falls, SD

PT/FT/Temporary : Full Time

START YOUR APPLICATION (https://apply.hrmdirect.com/resumedirect/ApplyOnline/Apply.aspx?req_id=3408735&source=3408735-CJB-0)

First International Bank and Trust is a progressive growth-oriented family-owned community bank and one of Prairie Business Magazine's 50 best places to work.

We-re seeking a strategic and results-driven Director of Marketing that can cast a vision to lead our marketing efforts and elevate our brand presence. This role is responsible for shaping and executing marketing strategies that drive growth, enhance customer engagement, and align with the bank-s business objectives.

This is an in-office position.

Key Responsibilities:

Collaborate with executive leadership and business line leaders to develop and lead marketing strategies that align with strategic goals to grow market share and drive revenue.

Creatively connect our unique brand to storytelling in all forms using consistent brand voice and delivering compelling assets that leverage our value proposition to drive customer engagement and growth.

Leverage market and industry trends with curated customer insights to influence marketing decisions to attract new customers, deepen relationships and increase customer lifetime value.

Direct campaigns by using traditional and digital marketing channels (including but not limited to websites, internal software systems, social media and email).

Model, monitor and optimize campaign performance, reporting on key metrics and ROI.

Manage and mentor a results-driven marketing team in an Agile environment.

Oversee marketing budgets and ensure cost-effective execution.

Position Competencies:

Creative

Analytical

Effective Communicator & Presenter (verbal and written)

Highly effective at prioritization in a fast-paced environment

Qualifications:

Bachelor-s degree in marketing, business, or related field (MBA preferred).

10+ years of progressive marketing leadership, ideally in banking or regulated industries. Fintech experience is desirable.

Expertise in digital marketing, CRM (e.g., Salesforce/Marketing Cloud), and marketing analytics.

Strong communicator and cross-functional collaborator with strategic vision and business acumen.

Creative, analytical, and adaptable-able to thrive in a fast-paced environment.

First International Bank and Trust is a family-owned full-service Community Bank with locations in ND, MN, SD, and AZ. We show our employees we care by providing competitive benefits and training and growth opportunities.

Here are the things we offer within our full-time benefits package:

Health, Dental & Vision

401K Retirement Plan with Employer Match

Paid Parental Leave

Life and Disability Insurance

Generous PTO and Holiday pay

If you are interested in learning more, you can apply or if you have questions before applying you can reach out directly at TalentAcquisition@FIBT.com.

Equal Opportunity Employer

START YOUR APPLICATION (https://apply.hrmdirect.com/resumedirect/ApplyOnline/Apply.aspx?req_id=3408735&source=3408735-CJB-0)

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