Sr Marketing Automation Specialist

Insight Global • Sioux Falls, SD • 3w ago

Job Description

Day-to-day:The Sr Marketing Automation Specialist role involves leading the management and execution of digital marketing campaigns using automation platforms. Responsibilities include establishing email strategies, audience segmentation, and distribution administration, while ensuring adherence to best practices and guidelines. The role requires collaboration with sales, marketing, and analytics teams to integrate marketing automation into the overall client experience. Additionally, the specialist will develop personalized experiences, conduct A/B testing, and optimize customer journeys using dynamic content capabilities. A strong background in email marketing, HTML/CSS, and marketing automation platforms is preferred, along with excellent communication and problem-solving skills. This candidate can expect to make between $90-$120K based on years of experience.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

Experience: 6+ years in email marketing, list management, HTML development, integrated campaigns, etc

Expertise in Salesforce marketing Cloud

Experience with email marketing, design, and testing platform(s)

Proficiency in HTML/CSS Litmus experience email testing platform

Salesforce Administrative experience

SQL

SSJS server side java script null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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