Who are we looking for?
Choice Hotels, one of the world's largest and best hotel brands, has an exciting new opportunity as an Associate Copywriter on the Brand Marketing and Creative team. The Brand Marketing and Creative department is the team responsible for creating compelling, brand-relevant marketing and creative for our B2C and B2B customers. As a supporting member of the Brand Marketing and Creative team, you will work with the lead copywriter to combine storytelling with marketing expertise to create engaging copy that resonates with existing and potential guests at Choice Hotels. All of this while driving bookings and brand love.
Are you a creative thinker with a collaborative mindset and a passion for effective copy? Are you comfortable balancing creative innovation with working within brand guidelines? If so, we invite you to apply today for our Associate Copywriter role today and #MakeItYourChoice.
Your Responsibilities
Help develop persuasive marketing copy for various platforms, including email, promotional campaigns, social media, brochures and digital, ensuring consistency in brand voice and messaging across all channels.
Adapt tone, style and messaging to suit different target demographics, personas, and/or platforms while maintaining consistent brand voice.
Collaborate with the marketing team and other stakeholders to develop promotional campaigns, seasonal offers that drive bookings and revenue.
Review, proofread and refine copy across all channels, ensuring consistency and effectiveness.
Stay current with industry trends and best practices to keep content fresh and relevant.
Your Experience, Skills & Competencies
A minimum 1-3 years of experience as a creative copywriter working within a branding, advertising, agency, or in-house creative marketing environment.
Bachelor's degree in Journalism, English, Marketing, Advertising, or Communications
Ability to work with, and take direction, from lead copywriter and other team members.
Hospitality experience a plus.
Experience with both B2C and B2B consumers a plus.
Comfortable working within tight deadlines and managing time efficiently
Flexibility to switch between writing for different brands, audiences, and tones of voice.
Strong understanding and knowledge of consumer brand principles and management.
Portfolio of work that demonstrates experiences across various platforms such as email, web, digital and social media.
Excellent grammar, editing, and proofreading skills with meticulous attention to detail.
Great communication and presentation skills.
Proven brainstorming, problem-solving, and communication skills.
Proficient in Microsoft Office. Adobe Creative Suite and Figma experience a plus.
Your Team
This is an individual contributor role that will report to the Copywriter. You will have 5 peer teammates and collaborate with cross functional departments on a regular basis.
Your Work Location
As our Associate Copywriter, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we're located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.
Salary Range
The salary range for this position is $56,079 - $65,893 annually.
The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the underdog, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
PLEASE NOTE: This role is not eligible for sponsorship ***
Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.
