Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
This role will lead the US Marketing Design Team. This role is responsible for building Haleon's portfolio of Consumer Healthcare brands, fully leveraging all aspects of design at a strategic, tactical, and operational level. You will lead the Marketing Design Team embedded within US Marketing, ensuring functional excellence in delivering superior brand experiences.
You will creatively direct, steward, and develop all aspects of Holistic Brand Languages that are meaningful and distinctive across, Shopper, Digital, Product, Packaging, Expert, and Innovation, to deliver against Marketing objectives whilst embedding Design best practices (Design Thinking/Design Linking) to drive high quality/consistency across the portfólio. You will ensure that all Design processes (DAM/Streamline/CAST/D2A) are adhered to and adapted to suit the business needs of the US Market.
You will perform the key role of continuously upskilling, mentoring, leading the US Marketing Design team to deliver cohesive design practices across the US portfolio and cross functional partners, departments, internal/external design agencies. This role has 10 direct reports which are assigned stewardship/development of all design activities pertaining to the delivery of Design across all US brands and their touchpoints, that extend to digital, in-store, display, and any extension of our brands across channels and all consumer touchpoints.
You will collaborate with the Global Haleon Design Lead to ensure adoption and deployment of the Haleon design ambition within the US. Co-creating new standards of practice in pursuit of more distinctive, meaningful and empowering experiences that drive brand superiority. This will also include building design leadership excellence across the Community of Practice through talent development and capability programs.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Set long term vision for the US design function
Set long term vision for the design function to grow it's business value
Explore new areas where design can add value to the business
Execute on the vision and implement with the Marketing Design Team
Build new capabilities and best practices for design
Develop new design capabilities to mature into categories/BU's or provide as service
Define designs way of working to foster efficiency, effectiveness and creativity
Collaborate with stakeholders on a shared strategy to resolve the blockers that historically impede progress
Ensure standards for process, briefing, creative quality etc.
Establish annual brand audits to drive consistency in quality of output
Foster a culture of creativity
Support categories with recruitment of design talent
Oversee design talent growth, career prospects and training
Be the voice of designers across and outside the organisation
Relationship management of design agencies
Deliver Results
Lead the US Marketing Design to deliver best in class design across all consumer touchpoints.
Set new standards in the design of distinctive and meaningful brand experiences that drive Demand Power (equity) through bold, provocative and insightful creative leadership.
Enable, empower and ensure flawless execution of our brand experiences, consistently and coherently across all market touchpoints (US Local Stars & Global Brands).
Harness deep human understanding to design inclusive, innovative and sustainable experiences to help individuals to reach their everyday health goals.
Collaborate effectively with the Supply organisation and R&D on Packaging & Product Development. Ensure consistent ways of working & best practice (between Category Mkt, R&D, Supply, Procurement, Artwork Center)
Develop clear KPI system to evaluate design creative and monitor progress against design metrics.
Adhere to design research best practice.
Collaborate with Global Power Brand Design Directors to ensure effective deployment of brand assets locally through adherence to brand guidelines.
Deliver against the expectations for Design at Haleon for superior consumer experiences.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's Degree Design or equivalent experience with 15 years or more design expertise in agencies, CPG or Consumer Healthcare.
Senior level design, marketing, development, and innovation experience applied in business settings with demonstrated business success at the Global or Local Market level.
Commercial acumen developed from experience of being part of a multifunctional team.
Design expertise includes all aspects of Branding, Design & Innovation process, knowledge of design thinking and how this applies to the business, knowledge of global design culture, design communication, design organization and design structures in other industries, business and business processes understanding at strategic/tactical and operational level.
Management experience in FMCG environment.
Track record of managing a design talent team and developing an excellent functional reputation internally and externally.
Experience of other Design disciplines including brand, structural packaging, POS, expert, advertising, digital, industrial design, product development.
Experience with qualitative and quantitative market and design research.
Experience with global design partners in global design projects.
Understanding and experience in how design change can affect the brand business model (metrics and measurement).
Experience of managing design budget over categories and brands.
Solid strategic thinking, commercial and marketing skills.
Understanding of the strategic challenges (competitive, environmental, consumer trends, HALEON capabilities) and competitive environment facing the CH business.
Experience successfully cooperating with people of different levels internally and externally (multiple design partners) and effectively managing design team to deliver business objectives.
Key Capabilities
Leads with purpose and is focused on the 'why' and the impact our actions have on our consumers and society.
Exhibit advanced design leadership skills in recognising how and when to sync creative, emotional and business intelligence to achieve design objectives.
Adaptable, agile, and distributed decision-making - using evidence and applying judgement to balance pace, rigor, and risk. Welcomes feedback and is responsive to internal and external stakeholders.
Demonstrates flexibility of approach and always acts with integrity.
Strategic thinking - uses deep consumer insights (data) to drive action, commercial thinking and develop meaningfully distinctive brand assets
Exceptional stakeholder management - bringing cross functional leaders together to deliver excellence.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Implementing change initiatives and leading change.
Sustaining energy and well-being, building resilience in teams.
Future focused to continue commercial success ensuring decisions today lead to growth for the future.
Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
Managing individual and team performance.
Developing people and building a talent pipeline.
Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
Budgeting and forecasting, commercial and financial acumen.
Inspires others, is passionate about Design and how it can be a growth driver. Excites others and engages others about how Design can contribute to a company's growth.
Ability to recognize, respond to (internal and external) customer expectations with sense of urgency.
Ability to take actions, decisions & to generate ideas, strategies, processes in promised timely manner; involvement in designs or other work requiring creative imagination.
This role requires the ability to direct a part of the Design team and design technical expertise is required to:
Lead a team of direct reports in applying design principles to all aspects of category marketing and branding including Visual Positioning, Holistic Brand Language , Master Designs, Design Guidelines and BrandWorlds to ensure high quality and consistency across all brands within the remit of the role and to improve brand equity.
Collaborate effectively with Supply/R&D on Packaging & Product Development function.
Ensure consistent ways of working & RACI (between?Category, R&D, Supply/Procurement)
Adhere to and monitor progress against design metrics.
Develop people (e.g. coach & train).
Adhere to design research best practice.
Deliver against the expectations for Design at HALEON.
Sign off design briefs for design projects, lead and manage design of NPD projects.
Lead Design development within the innovation process, on specific projects.
Hands-on support and coaching of design managers on key design projects and ways of working.
Monitor Design consistency & quality.
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering . The salary range for this role is $168,359 - 231,493 USD annually + bonus
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
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Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Hello. We're Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we're improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're building together. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
