Head of Marketing, Eyecare

Mylan Inc. • Canonsburg, PA • 12h ago

Reference #: R5658551 Oyster Point Pharma, Inc (Delaware corp)

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:

Access - Providing high quality trusted medicines regardless of geography or circumstance;

Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and

Partnership - Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference and here's how this Head of Marketing, Eyecare role will make an impact:

Key responsibilities for this role include:

Develop the strategic vision for portfolio brands inclusive of both new product launch planning and life cycle management.

Work collaboratively to develop and execute the overall ECP and consumer marketing strategy for Tyrvaya and Ryzumvi.

Responsible for developing strong relationships to collaborate with internal stakeholders, physicians/KOLs, agency partners and external vendors to create an innovative life cycle and launch tactics.

This individual will be accountable for agency partner selection and management.

Lead and manage a skilled professional and consumer marketing team.

Prepare ECP and Consumer brand and tactical plans and associated budgets, manage execution against plans and budgets, ensure on-time delivery within budget of all marketing initiatives.

Develop strategy, concept, messaging, and media plan for successful promotional campaigns.

Lead Marketing Insights to establish ways to measure impact, report results, and adjust plans accordingly.

Ensure close alignment and collaboration with field sales and market access in the development and execution of key initiatives such as messaging, promotional tactics, sampling programs, peer-to-peer programs, etc.

The individual will work cross-functionally with key commercial stakeholders including Sales, Market Access, Commercial Operations, Medical Affairs, Finance, Regulatory, Legal and Compliance and will collaborate with other members of the organization as required.

This individual will be a key contributing member of the Commercial Leadership Team (CLT).

The minimum qualifications for this role are:

Minimum of a Bachelor's degree. An MBA is preferred. 12-15 years' experience in pharmaceutical marketing with experience in sales, professional and consumer marketing, or related fields. Eye care marketing experience is preferred. However, a combination of experience and/or education will be taken into consideration.

Demonstrated success developing and executing life cycle and launch plans for prescription pharmaceutical brands for Eye Care professionals, as well as the patient/consumer audiences.

Experience with sales and marketing in the ophthalmic pharmaceutical space, marketing in the Dry Eye Disease category preferred.

Experience with building relationships and professional advocacy among ophthalmologists and optometrists.

Experience with effective strategies in digital, multi-channel marketing, loyalty programs, as well as experience with DTC campaigns (including concepting, production, talent management, and Media planning and buying).

Experience with effective strategies for non-personal promotion such as PR, social media, Digital channels, Point-of-Care Channels, etc.

Knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies

Ability to build and lead effective teams and work across multiple stakeholders required.

Must possess strong analytical skills, creative and critical thinking skills, clear communication skills - both verbal and written, strong interpersonal skills, and financial/budgetary/forecasting acumen.

Ability to travel up to 30%

Position directlysupervises employees. Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence.

Proficiency in speaking, comprehending, reading and writing English is required.

Exact compensation may vary based on skills, experience, and location. The salary range for this position is $280,000-$350,000.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Li-Remote

Mylan offers competitive salary, excellent benefits and an environment conducive to professional growth and advancement. All qualified applicants will receive consideration for employment without regard to their disability or protected veteran status. Mylan is an Equal Opportunity Employer, Minorities/Female/Disabled/Veteran.

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