Summary
Under general supervision of the EDC Senior Vice President, or designee, the Director of Marketing and Communications is responsible for developing and implementing proactive and effective public relations and marketing strategies to support business lead generation and stimulate economic development in the City of Frisco.
The intent of this position description is to provide a representative summary of the major duties and responsibilities performed by the incumbent(s) in this position. Incumbent(s) may not be required to perform all duties in this description and incumbent(s) may be required to perform position-related tasks other than those specifically listed in this description.
Essential Job Functions and Other Important Duties
Works with the President and Vice President and agencies in developing and implementing an annual public relations, marketing, and branding plan, in coordination with internal staff, to ensure full execution and performance tracking of effective and relevant techniques that promote the Corporation and City to targeted audiences. Demonstrates the ability to provide solutions in concepting, developing, and producing on-brand marketing and communications assets for print, digital, social media, video/photography, and website.
Serves as Principal for development and implementation oversight of marketing, communications, media relations, and branding strategies, annual work plans, and budgets; Coordinates with internal staff and external stakeholders to ensure effective and relevant techniques that promote the Corporation and City to targeted audiences. Assigns projects and delegates tasks to staff.
Serves as Principal for negotiations, oversight and management of agencies, contracts, sponsorships in coordination with Marketing and Communications staff. ? Ensures brand consistency, strategic messaging, and overall quality control with support staff.
Manages and coaches staff for strategic written and verbal communications for publications, newsletters, news releases, media responses, executive-level talking points, website, email announcements, brochures, invitations, fact sheets, advertisements, annual reports, and other special projects.
Manages and coaches staff for development, production, and distribution of promotional and collateral materials, presentations, photography, videos, digital content, and other assets by working with internal creative teams and external production vendors.
Manages and coaches staff to plan and implement proactive sales activities and events to generate
new targeted business prospect leads in cooperation with internal staff.
Monitors trends in corporate site selection, economic development news, specific to City of Frisco and economic development in general.
Monitors, analyzes, and reports performance and tracking of communications, marketing, and media programs. Adjusts strategy, key performance indicators (KPIs), and tactics to increase effectiveness.
Works with Communications staff to cultivate relationships with targeted members of the media and stakeholders of the corporation.
Oversees Communication staff on Crisis Communications Management and monitoring targeted outlets to provide proactive issues management.
Assists Communications staff with all media inquiries and manages media response strategies; includes but not limited to being the voice of the EDC, setting up interviews and preparing executive-level staff for such interviews.
Develops and maintains positive working relationships with vendors, customers, other agencies, and EDC staff.
Coordinates work and projects with other staff, departments, and assigned administrative support.
Other Important Duties:
Attends and represents the FEDC at certain events, meetings and conferences.
Attends City events on evenings and weekends.
Travels to attend meetings, conferences and training.
May be required to work extended hours, evenings and weekends.
Regular and consistent attendance for the assigned work hours is essential.
Performs other related duties as assigned.
Job Requirements
Knowledge, Skills, and Abilities:
Knowledge and experience of working with advertising agencies.
Knowledge and experience in leading strategic initiatives, teams, and talent development.
Knowledge of digital and print media production, delivery, theories, technologies, principles, concepts, methodologies platforms and applications.
Knowledge of methods and techniques of developing and implementing communications, marketing, and media activities.
Knowledge of operations, services, and activities of an economic development corporation.
Proficient in effective oral and written communications.
Proficient in the ability to translate business needs into creative media and marketing solutions.
Proficient in contract and sponsorship development, negotiations, implementation, and reporting.
Proven and substantive track record in formulating and driving marketing communications through digital engines targeting multiple audiences, as well as successful digital media campaigns that result in tangible results.
Skills in still photography; general knowledge of video production helpful to assist as producers on city and/or contract video productions.
Skills use of computers and related equipment, hardware, and software applicable to area of assignment.
Skills in appropriate handling of politically sensitive and confidential information.
Skills in organizing, prioritizing, tracking, and managing multiple assignments and tasks.
Ability to use creative judgment to control the quality of work produced by agencies.
Ability to identify, analyze and evaluate new trends in technology beneficial to the FEDC.
Ability to analyze problems, consequences, identify solutions, and implement recommendations to support of goals.
Ability to work under deadlines and stressful situations.
Ability to work independently in a fast-paced environment.
Ability to resolve problems quickly and effectively.
Ability to handle sensitive and confidential business and client information.
Must have strong interpersonal skills and be able to establish and maintain effective working relationships with a diverse range of job-related contacts.
Willingness to be a team member with ability to be a team leader.
Education, Experience, Training, and Certifications/Licenses:
Bachelors degree in Public Relations, Communications, Marketing, Journalism or related field and minimum of ten (10) years of experience or equivalent combination of education and experience that support the ability to perform the essential functions and/or skills of the job.
Must pass a pre-employment drug screen, criminal background check and MVR check.
Must possess a valid State of Texas Drivers License.
