Overview
At Powerback, we're on a mission to improve lives. As the leader in physical, occupational, speech, and respiratory therapies, we help older adults stay active and thrive while providing essential therapy for children at home and in school.
With over 38 years of trusted service, our reach spans skilled nursing centers, assisted and independent living facilities, outpatient clinics, and home-based care. We're proud to deliver personalized care exactly where and when it's needed most.
Join an industry-leading team that restores hope and makes a lasting impact. If you're passionate about making a meaningful difference and want to be part of the future of rehabilitation and wellness, Powerback is the place for you.
Why Powerback?
Benefits: We offer Medical, Dental, and Vision plans to Full-Time and Part-Time team members.
Support for New Grads & Clinical Fellows: Our Powerback Clinical Mentorship Program kicks off on day one, helping you learn from the best in the field.
Continuing Education: Keep growing with free CEUs through Medbridge.
H-1B Visa & Relocation Assistance: We support Visa or Green Card sponsorships, plus our Journey Travel Program lets you work across the U.S. with the security of a full-time role.
Perks at Powerback: Enjoy exclusive discounts on Wireless/TV, Home/Auto/Renters and Pet Insurance, Childcare, Eldercare, and more. Earn rewards through our PowerZone Employee Recognition Program, and expand your expertise with our Clinicians in Action professional development program.
Responsibilities
POWERBACK
JOB DESCRIPTION
POSITION TITLE: Digital Marketing Specialist
OCCUPATIONAL EXPOSURE: Category III
DEPARTMENT: Business Development/Recruiting
REPORTS TO: Senior Director of Marketing
GRADE: 37
POSITION SUMMARY: The Digital Marketing Specialist is responsible for supporting Powerback and its
divisions Powerback Rehabilitation, Powerback Respiratory, Powerback Rehabilitation To You, Powerback Pediatrics, and
Powerback Consulting through various digital marketing activities (social media, video, podcasts, email,
etc.) to promote audience engagement.
Responsible for fulfilling requests as directed by supervisor including coordinating to determine how to
market the Powerback brand and its services using digital marketing activities: creating and updating
social media posting schedules, graphics, and captions for one or more Powerback social media
accounts; replying to comments from subscribers (based on Company policy) and/or liking tagged
photos; creating and updating related video assets for sales and recruiting campaigns; leading the
Powerback Consulting webinar process; tracking success through goal setting with markers for
identifying success.
Coordinates and collaborates with Powerback's various departments and functions to provide and
reinforce a consistent Powerback voice and message in the market. This includes integrations with trade
show and hiring event activity, internal website updates and enhancements, social media and reputation
management, promotional and informational assets (webinars, podcasts, videos, email, etc.), patient
and customer communications, and supporting internal communications as needed.
RESPONSIBILITIES/ACCOUNTABILITIES:
Upholds marketing and brand consistency and professionalism.
Using design software, develop new social marketing materials and modify/update coordinating
collateral as needed.
Acts as creative liaison with assigned internal or external customers and corresponding vendors.
Fulfills requests in a timely manner and provides consistent and timely communication of all work
in progress.
Completes the proofing process of all materials before they are finalized, executed, or distributed.
Develops, implements, and maintains digital marketing assets and reporting for the company
(including social media posts, videos, podcasts, sales and recruiting webinars, and other
graphic/digital communications).
Maintains and implements social media calendar and activities for daily, weekly, monthly, and
annual campaigns.
Coordinates vendor relationships and associated product production to ensure services are
delivered according to specifications, e.g. time, quality, and cost.
Facilitates and actively participates in Powerback Consulting webinars.
Participates in the development and implementation of external communication programs that
support the Company and its marketing position.
Designs, creates and maintains a variety of media (digital elements, video assets, collateral
pieces/collateral) with e-mediums (email, website, etc.) in mind.
Supports website administration as needed.
Collaborates social marketing opportunities with Resource Manager(s) on trade show and event
participation for Business Development and Recruiting.
Demonstrates care and compassion to ensure that all internal and external customers consistently
receive the highest quality of service.
Shows respect and appreciation to others.
Works with a positive attitude and demonstrates teamwork.
Demonstrates focus and discipline in doing the best job possible.
Exhibits honesty and integrity in all aspects of the job.
Must have excellent project management, organization, and communication skills.
Provides additional support to the department as needed/participates in other duties as assigned.
Qualifications
SPECIFIC EDUCATIONAL/VOCATIONAL REQUIREMENTS:
Bachelor's Degree required (emphasis on Marketing, Journalism, Business, Public Relations,
English, or Communication preferred).
Education and/or experience in internet marketing, social media, or public relations preferred.
Medium to advanced video editing experience is required.
Previous social media design and marketing experience is required.
Portfolio of design productions demonstrating experience in marketing communications and
creative design required.
Excellent written and verbal communication skills; experience creating a variety of business
communications and presentations.
Excellent organization skills combined with good interpersonal skills are necessary.
JOB SKILLS:
Innovative mindset.
Solid concepting and design ability plus interactive know-how.
Significant attention to detail is required.
Must be able to manage multiple projects, priorities, and schedules.
Requires strong creative problem-solving skills, independent decision-making, and analytical
ability.
Powerful interpersonal skills and the ability to work collaboratively with employees throughout the
Company at all levels of the organization.
Demonstrated ability to manage time and work within tight and often-changing deadlines.
Demonstrated ability to manage logistics and materials for all requestors.
Good professional communication and interpersonal skills.
Easily adapts to a dynamic, rapidly changing business and technical environment.
Competency using Google products, YouTube, Facebook, LinkedIn, Twitter, Instagram, iMovie,
Canva, Acrobat Pro, and Adobe Creative Suite products (InDesign, Illustrator, Photoshop, XD, After
Effects, After Effects, Audition, and Premier Pro and/or Rush).
Posted Salary Range
USD $53,000.00 - USD $56,000.00 /Yr.
Genesis HealthCare, Inc. and all affiliated entities (collectively "Genesis") has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.
