Description
In this role, you will help drive Wondery's audience analytics and insights across our video, social, and audio platforms to unlock deeper understanding of content performance and audience behavior for our advertising customers. Critical to this role is your ability to translate complex audience data into compelling narratives that help our Sales teams demonstrate the unique value of Wondery's multi-platform reach to advertisers and partners. Through analysis and creative problem-solving, you'll uncover actionable insights about audience preferences, consumption patterns, and content effectiveness that will directly shape the needs of our advertising customers.
Key job responsibilities
Leverage Amazon's data and tools, plus third-party research solutions, to assess and grow the efficiency and effectiveness of an advertiser's investment.
Partner with the Amazon Measurement & Product teams to define and align on measurement strategies & development.
Educate internal and external stakeholders on insights and ad measurement offerings by delivering learning sessions, writing training documentation, and producing thought leadership
Develop insights reporting and positioning and guide advertiser reporting and analytics function for Wondery using audience measurement providers including Amazon 1P & 3P solutions.
Support the Advertising teams through the development of engaging, research-based stories to @contextualize the advertising marketplace, the media landscape, business developments across categories and cultural or seasonal topics
Transform data insights into compelling short and long-form content for both internal teams and external audiences, including reports, whitepapers, and presentations.
Oversee the creation and delivery of insight-driven materials, including research, creative content, videos, presentations, and written pieces.
Present and provide guidance to C-suite marketing leaders via compelling narratives, in-person customer presentations, and measurement results to establish insights and best practices for accounts and verticals.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, American Scandal, Scamfluencers, and Business Wars, as well as distribution of hit partner shows Armchair Expert with Dax Shepard, Morbid, and New Heights with Jason and Travis Kelce. Wondery was behind six of the "Top 25 New Shows of 2024" (according to Podtrac) including Happily Never After: Dan and Nancy, The Rise and Fall of Ruby Franke, Kill List, The Price of Paradise, Criminal Attorney, and REDACTED: Declassified Mysteries with Luke Lamana. 74 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs. Carole on Peacock, The Shrink Next Door and WeCrashed on Apple TV+, and American Sports Story and Dying for Sex on FX. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more. Our latest foray in the world of video has garnered 49.1 million global organic video views across 31 YouTube Channels, Spotify Video, and linear FAST channels.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
