Marketing Manager - Hair Professionals
About this position
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
AGEbeautiful is the first professional hair color developed to fight the five signs of aging hair. Rooted in science and self-expression, we are redefining what it means to age beautifully - celebrating hair at every stage of life with confidence, color, and care.
What you´ll do
Consumer Insights & Research
Lead ongoing category research and share expertise with marketing team to enhance learning and engagement.
Develop, test and validate innovation concepts and package design to identify white space opportunities and drive long-term innovation pipeline with objective of growth and expansion.
Analyze market trends, brand performance and evaluate gaps and product needs to aid in the development and introduction of new products with a 3-year innovation plan.
Product Innovation & Strategy
Help lead new product launches and provide leadership, support and problem solving to ensure excellent and timely execution for our customers.
Prepare presentations for internal and external meetings on new product concepts and rationale.
Identify opportunities for category expansion and incremental growth through innovation.
Portfolio Management
Manage brand portfolio, pricing and SKU rationale to optimize profitability, sales, and ensure they meet Supply Chain thresholds.
Responsible for maintenance of existing SKUs (ie. regulatory changes or product reformulations), including project approval and following new product development process to execute changes needed to maintain products in market.
Monitor monthly marketing budgets, POS and analyze new product launches to help inform cross functional teams and make decisions to move brand forward.
Brand Guidelines
Establish new brand standards in partnership with external agency to evolve the brand voice, tone, visual identity, and storytelling.
Cross Functional Collaboration
Build strong relationships with our internal cross functional teams (R&D, NPI, Packaging, Legal, Regulatory, Sales, Supply Chain, Education, International partners) and external partners to ensure successful product launches.
Collaborate closely with Marketing Activation teams to share brand and market insights and new product artwork.
What makes you a good fit
5+ years of relevant work experience in marketing, brand management or new product development.
Bachelor's degree, preferably a business/marketing focus.
Passion for beauty with experience in hair care & hair color is ideal.
Strong strategic, analytical, and problem-solving skills with data-driven mindset.
Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
Able to influence and provide feedback to shape business decisions.
Creative thinking and flexibility - ability to multitask and handle pressure in a fast-paced environment.
Excellent verbal and written communication skills with ability to present to partners and senior leaders.
Some benefits of joining Henkel
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $95,000.00 - $120,000.00 . This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25079676
Job Locations: United States, CA, Culver City, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your accounthere (https://henkel.csod.com/ats/careersite/login.aspx?c=henkel&site=1&lang=en-US&returnurl=~/ux/ats/careersite/1/home/requisition/71826?c=henkel&lang=en-US) to check the status of your application. In case of new account creation, please use your email address that you applied with.
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