At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Making an impact on a global scale, for over 30 years, Gilead has been a leading innovator in treating and preventing HIV, but this expertise is just a foundation for our ambitions. As a Director, HIV Treatment Marketing , you will lead the development and implementation of marketing strategies that inspire patients to engage in their HIV treatment journey. The Director, Direct-to-Patient (DTP) HIV Treatment Patient Retention and Engagement Marketing role will report to the Senior Director, DTC/DTP HIV Treatment Marketing and leads the HIV Treatment Patient Retention & Engagement Strategy for Gilead's flagship HIV treatment product.
Primary Responsibilities
Develop effective patient retention and engagement strategies aimed at optimizing brand performance and addressing unmet needs in the HIV patient journey.
Develop local / regional market strategic plans, inclusive of communication strategies, community engagement opportunities, patient activation, and media.
Partner with the Franchise Community Engagement lead responsible for the execution of local market plans
Leads branded AHCP content strategy and resource creation for community liaison team
Build out market growth initiatives to drive re-engagement in care
Lead unbranded DTP/DTC strategy, campaign, and messaging execution across website, digital and print assets, and patient resources.
Develop and execute the unbranded media plan, identify effective media channels and partners (e.g., digital, social media, print, video) to engage targeted HIV populations.
Conference Oversight: Oversee brand strategy and booth/activity execution for HIV treatment DTP conferences.
Cross-Functional Collaboration: Partner with the HIV Franchise, Public Affairs, and Community Field Teams to ensure aligned efforts for patient retention and market growth.
Culturally Competent Communication: Create effective, culturally relevant content and messaging to educate consumers, patients, and healthcare providers (AHCPs) and support adherence.
Agency Management: Manage agency relationships to ensure performance and collaboration meet business needs.
Budget and Resource Management: Oversee budgets and resource allocation to ensure efficient and impactful deployment of resources.
Compliance: Ensure alignment with all relevant laws, regulations, and policies.
Core Competencies
Ability to craft and execute strategies, articulate a vision, and make decisive decisions.
Expertise in developing & implementing multidimensional marketing plans informed by data-driven insights.
Proven leadership in marketing; effective senior leadership presentation skills
Strong judgment and critical thinking skills with the ability to lead without direct authority.
Excellent communicator, fostering trust and consensus among diverse cultures and disciplines.
Agile and adaptable in a fast-paced, matrix environment; highly collaborative
Recognized expertise in pharmaceutical branding and communications, including patient targeting and engagement.
Basic Qualifications:
Bachelor's Degree and 10 years of experience
OR
Master's Degree and 8 years of experience.
Direct-to-Patient Marketing experience required
Preferred Qualifications:
8+ years of marketing experience, primarily within the biopharmaceutical or pharmaceutical industry.
MBA preferred; bachelor's degree in marketing or a related field required.
Extensive understanding of pharmaceutical regulatory requirements and their impact on marketing material development.
HIV-specific experience highly desirable.
Prior advertising, digital, or communications agency experience is a plus.
People Leader Accountabilities
-Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
-Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
-Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' (https://www.eeoc.gov/employers/eeo-law-poster) poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT (http://www.dol.gov/whd/regs/compliance/posters/eppac.pdf)
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
PAY TRANSPARENCY NONDISCRIMINATION PROVISION (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\%20English\formattedESQA508c.pdf)
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.
