Digital Marketing Specialist

Applied Research Solutions • Dayton, OH • 6h ago

Description

ARS is seeking a results-driven Digital Marketing Specialist to develop and implement digital strategies that effectively promote our government innovation initiatives. This role will leverage various digital channels to increase awareness, drive engagement, and build communities around our programs. The ideal candidate will combine strategic digital marketing expertise with analytical skills to optimize campaigns and demonstrate measurable impact. This position offers an opportunity to apply cutting-edge digital marketing techniques to advance understanding of critical defense innovation programs among key stakeholders and target audiences.

Why Work with us?

Applied Research Solutions (ARS) is respected as a world-class provider of technically integrated solutions as we deliver premier talent and technology across our focused markets for unparalleled, continuous mission support. Awarded a Best Places to Work nominee since 2020, ARS recognizes that without our career- driven, loyal professionals, we would not be able to deliver state-of-the-art results for our mission partners. We firmly believe that prioritizing our employees is of the upmost importance. We provide a culture where our employees are challenged to meet their career goals and aspirations, while still obtaining a work/life balance. ARS employees are motivated through our industry competitive benefits package, our awards and recognition program, and personalized attention from ARS Senior Managers.

Responsibilities include:

Develop and execute comprehensive digital marketing strategies aligned with program objectives

Manage creation and distribution of engaging content across digital platforms including social media, websites, and email campaigns

Monitor and analyze digital marketing performance metrics to optimize campaigns and demonstrate ROI

Collaborate with internal teams to ensure consistency and alignment of messaging across all digital channels

Lead social media strategy, content planning, and community management

Implement SEO best practices to enhance online visibility and reach

Design and execute email marketing campaigns to nurture relationships with target audiences

Support website optimization for improved user experience and conversion

Track emerging digital marketing trends and recommend innovative approaches

Collaborate with communications team on integrated marketing initiatives

Ensure digital content adheres to branding guidelines and security requirements

Develop digital analytics reports and presentations for leadership

Support digital aspects of events, webinars, and outreach activities

Create and manage digital advertising campaigns when appropriate

Other duties as assigned

Qualifications/ Technical Experience Requirements:

Must be a US citizen

Bachelor's degree in Marketing, Communications, Digital Media, or related field

3+ years of experience in digital marketing, with demonstrated success in campaign management

Strong understanding of digital marketing principles, strategies, and best practices

Experience with social media management for professional organizations

Proficiency with digital marketing analytics tools and data analysis

Knowledge of content marketing and audience engagement techniques

Experience with email marketing platforms and campaign optimization

Understanding of SEO/SEM principles and website analytics

Excellent written communication skills for digital platforms

Ability to translate complex concepts into digestible digital content

Proficiency with digital marketing tools and content management systems

Ability to obtain and maintain required security clearance

Desired Qualifications:

Experience marketing in government, defense, or technology sectors

Knowledge of government social media policies and security requirements

Background in B2B or stakeholder-focused digital marketing

Experience with digital community building and engagement

Familiarity with digital event promotion and virtual event marketing

HubSpot, Marketo, or similar marketing automation certification

Experience with Google Analytics or similar web analytics platforms

Background in digital content creation including basic graphic design

Understanding of government approval processes for digital content

Experience with digital accessibility compliance

All positions at Applied Research Solutions are subject to background investigations. Employment is contingent upon successful completion of a background investigation including criminal history and identity check.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-741.5(a). This regulation prohibits discrimination against qualified individuals on the basis of disability, and requires affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified individuals with disabilities.

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